Auflistung nach Autor:in "Trovatelli, Dario"

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Gamification: How to develop a brand experience in the B2B environment
(Hochschule für Wirtschaft FHNW, 2021) Bapst, Marvin; Zürcher, Melissa; Trovatelli, Dario; Singh, Janko; Nohl, Sandro; Perrett, Pieter Jan; Swisslog, Buchs
The client wished to differentiate itself in the logistics and warehouse automation industry by implementing gamification as part of their marketing communication strategy which already included brand awareness and user involvement. The overarching objective of this project was for the client to be perceived by its target audience as a smart, innovative and technology-driven provider. To achieve this the project was expected to develop a use case or application specifically tailored to the client's target audience and based on current academic and practice-relevant findings.
11 - Studentische Arbeit
SQWISS! Business Model
(Hochschule für Wirtschaft FHNW, 2022) Trovatelli, Dario; Gwerder, Daniel; SQWISS!, Erstfeld
The client’s business offers a technology enhanced tour guiding app for mobile devices. The business’ strategic alignment now calls for a new business model. The environment is not well researched, and it is difficult to find a good model that fulfills the client’s requirements: easy distribution of the mobile app, efficient processing of payments and the automation of business processes that have traditionally occupied much of the client’s time. Furthermore, the pricing of the product is a big question mark and finding the right pricing strategy has been included in the project goals.
11 - Studentische Arbeit