Auflistung nach Autor:in "Vo, Trang"

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  • Kein Vorschaubild vorhanden
    Publikation
    Development of Recommendations for the Swiss market entry of Monti PWA
    (Hochschule für Wirtschaft FHNW, 2024) Allenspach, Nora; Schärer, Melody; Gisler, Sabrina; Blecha, Jean-Francois; Riner, Dennis; Vo, Trang; Casanova, Marco; Monti PWA, Lausanne
    The firm’s 3-year expansion strategy aims to introduce the Bristle Blaster® to the Swiss market, targeting the automotive and general services industries. As a newly established entity, Monti PWA is still in the early stages of understanding the Swiss market, resulting in limited market knowledge and presence. The diversity of Switzerland presents key challenges in effectively increasing market share, also due to already established competitors in those sectors.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Market Analysis For A Social Enterprise
    (Hochschule für Wirtschaft FHNW, 2024) Nguyen, Anh; Vo, Trang; Tillessen, Joachim; ESPAS, Zurich
    ESPAS, founded to create meaningful employment for individuals with disabilities, operates in Zurich, Winterthur, and Richterswil, Switzerland. However, the COVID-19 pandemic has accelerated the application of digital technology and automation, which has drastically decreased the need for ESPAS's traditional administrative services. This decline threatens the sustainability of ESPAS's mission-driven business model, posing significant challenges in maintaining its role as a social enterprise committed to inclusive employment.
    11 - Studentische Arbeit