Bachelor of Science
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Auflistung Bachelor of Science nach Schlagwort "330 - Wirtschaft"
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- Publikation“100 years and counting” - Longevity of Swiss SMEs(Hochschule für Wirtschaft FHNW, 2023) Karrica, David; Hefti, Jonas; Rawyler, Julia; Stolz, Nina; Graef, Frank; Institute for Finance, HSW FHNW, BaselAs existing research on corporate longevity primarily focuses on large organizations and solely on countries other than Switzerland, this project work aims to lay the foundation for more in-depth research in identifying the success factors enabling long-standing small and medium enterprises (SMEs) in Switzerland to adapt continually to changing conditions. Furthermore, it intends to describe what they do differently compared to their less successful peers.11 - Studentische Arbeit
- Publikation2für1 GmbH - Konzept für Kooperationspartner:innen(Hochschule für Wirtschaft FHNW, 2021) Bulut, Utku; Cuénod, Alexander; Bircher, Alain; Smadulovic, Milos; Bellone, Veronika; 2für1 GmbH, TherwilIn Zukunft möchte die 2für1 GmbH die bestehende Infrastruktur Kooperationspartner:innen zur Verfügung stellen. Allerdings war zu Beginn der Arbeit der Prozess noch nicht beschrieben oder modelliert. Eine der fünf bestehenden Regionen wurde aber bereits von einer externen Person lanciert. Intern waren vorerst nur wenige Dokumente für eine solche Zusammenarbeit vorhanden. Die meisten Ideen existierten nur in Gedanken und mussten konkretisiert werden. Da viele Ideen vorhanden waren, war eine Eingrenzung der Inhalte des Konzeptes zu Beginn wichtig.11 - Studentische Arbeit
- PublikationA Blockchain-Based Failure, or a Start-Up-Based Blockchain Failure(Hochschule für Wirtschaft FHNW, 2019) Krsmanovic, Laura; Moriggl, Pascal; Jäger, Janine; University of Applied Sciences and Arts Northwestern Switzerland, BaselOne such organisation was a start-up based in the canton of Argovia, Switzerland. With offices in three countries and around fifty employees in total, the began developing products to place on top of their own Blockchain, which would allow their business customers to improve and enhance the way they conducted business. However, following the great crypto crash of 2018, the funds on which the company operated were all but gone, and the start-up had to cease operations. The paper focuses on why this happened and aims to evaluate whether the failure was based primarily on the techchnology, or on well-known start-up-based issues.11 - Studentische Arbeit
- PublikationA business model for a solar filling station with second-life batteries for e-bikes(Hochschule für Wirtschaft FHNW, 2019) Hupfer, Sandro; Müller, Marco; Schaufelbühl, Karl; Institut für Wirtschaftsinformatik, HSW FHNW, OltenDer Trend zur Elektrifizierung von diversen Lebensbereichen nimmt kontinuierlich zu. Eine vielversprechende Technologie ist die Speicherung von Energie mit Batterien. Eine zentrale Herausforderung innerhalb der Branche ist, dass die Akkuzellen wiederaufbereitet werden müssen. Die potenzielle Menge der Akkuzellen scheint dabei enorm zu sein. Technische Untersuchungen haben gezeigt, dass von einem gebrauchten Akkumulator lediglich bis zu 20 % der Akkuzellen defekt sind. Die restlichen 80 % könnten mit einem bestimmten Verfahren wiederaufbereitet werden.11 - Studentische Arbeit
- PublikationA Business Model for An Agile and Ontology-Aided Modelling Tool (AOAME)(Hochschule für Wirtschaft FHNW, 2023) Robinson, Jesse; Birkenmeier, Beat; Fachhochschule Nordwestschweiz, Brugg-WindischDuring his PhD studies Emanuele Laurenzi created an ontology-based enterprise modelling environment, which is built on a knowledge graph. A knowledge graph’s structure can be imagined as a family tree. Each person in the family is represented and the lines represent the relationship between the different members. This is a very efficient way for humans to analyse family relations. The knowledge graph allows computers to interpret data and improves decision-making within enterprises. During the last decade the advantages became apparent, and the technology is increasingly used by companies.11 - Studentische Arbeit
- PublikationA business plan for a startup in Croatia - The envionment of an entrepreneur(Hochschule für Wirtschaft FHNW, 2018) Sorrell, Meghan; Basic, Kristiana; Kraft, Corin; Airplast AG, Pratteln, SwitzerlandToday, 80% of startups fail within the first three years. There are several factors to why this happens; the target market is already saturated with similar entities, the contenders run out of capital or even the wrong people are chosen as partners. Finding the right approach into a new market is crucial for a startup and so much more has to be considered. Therefore, the focus of this paper is to familiarize the reader briefly with the plastics market situation and the internal and external factors of the new company. Therefore, a business plan is created by the authors which contains the most crucial information in this regard.11 - Studentische Arbeit
- PublikationA Comparison and Assessment of acquiring Funds of Corporate Entities through Crowdfunding and trough a Bank Credit(Hochschule für Wirtschaft FHNW, 2012) Bammatter, Maurus; Härri, Matthias; Institute for Finance, HSW FHNW, BaselCrowdfunding is a new way of acquiring funds through the internet. For start-up companies, however, various other sources of funds are available. These include inter alia venture capitalist, banks and business angels. The aim of this paper is to compare the processes of a company acquiring funds through crowdfunding and through a bank credit. This is made on the basis of the transaction cost theory. In addition, general advantages and disadvantages of both concepts are displayed.11 - Studentische Arbeit
- PublikationA Competitive Intelligence Concept for Glutz AG(Hochschule für Wirtschaft FHNW, 2018) Joye, Nicolas; Jiang, Yufan; Glutz AG, SolothurnThe rapidly evolving market for Access Systems has revolutionalised the door access market. Promising market growth rates make it attractive for participants to compete for market share. Glutz AG is counted among the pioneers and technology-leaders in the field of Access Systems. But, fierce competition is a fact. In order to stay well-informed about competition, Glutz AG has developed a competitor database. However, its effectivenss has not been proven yet. This paper tries to give recommendations concerning the database as well as provide in-depth insights in the field of Competitive Intelligence.11 - Studentische Arbeit
- PublikationA conceptual framework for Medartis AG to identify market trends and leverage them for new growth opportunities(Hochschule für Wirtschaft FHNW, 2023) Roggli, Tobias; Manning, John Paul; Medartis AG, BaselIn a landscape spanning 45 countries, Medartis AG reigns as an innovation leader in medical devices, with a focus on osteosynthesis solutions. They strive to elevate surgical procedures enhancing patients' well-being. Yet, this industry dances amid tight regulations, fierce rivalries, and ever-shifting dynamics. Medartis AG's technology brilliance alone no longer guarantees supremacy. To stand strong, one must decode the market's language, predict its moves, and cater to stakeholder desires. Converting immense data into actionable strategies is the puzzle to solve.11 - Studentische Arbeit
- PublikationA content marketing concept for the Hockey Mafia Company: A sustainable community building initiative(Hochschule für Wirtschaft FHNW, 2020) Kuhn, Christoph; Anandarajah, Arthursiga; Sprenger, Brigitte; The Hockey Mafia Company, OltenThis bachelor thesis is an approach about how to reach fans and create brand awareness by selectively using social networks and content displayed after detailed research about the target audience and their content preference. Hockey Mafia recognized the importance of social media presence to gain followers and community members who promote the idea of giving back to children who cannot afford ice hockey membership or equipment. The main objective of this project is to create and implement a community building concept for the socially responsible brand, the Hockey Mafia Company.11 - Studentische Arbeit
- PublikationA Creation of Swiss Vibes’ Content Marketing Strategy(Hochschule für Wirtschaft FHNW, 2023) Theivendran, Salangan; Reid, Colin; Jacob, Christine; Swiss VibesThe fact that content marketing is more focused on the customer than on marketing or the business is a major factor in its rising popularity. For businesses to guarantee that their efforts are successful and effective, a content marketing strategy is vital. A content marketing strategy enables businesses to determine their targeted audiences, produce relevant content for them, and advertise it through various channels. As a results, content marketing can increase website traffic and engagement on social media platforms, generate leads, improve search engine rankings, and boost brand awareness.11 - Studentische Arbeit
- PublikationA Distinctive Approach to Increase Visibility in the transportation and distribution Market through Search Engine Optimization(Hochschule für Wirtschaft FHNW, 2021) Kibui, Jessica; Tillessen, Joachim; SkyCell AG, ZürichRecently, a transportation and distribution firm launched a CRM website as a part of its strategy to increase brand awareness and consideration in the United States. While functional, the website has not been fully optimized. To ensure the transportation and distribution firm’s website attains high SERP rankings, an investigation of effective SEO strategies and any indexing issues that could affect the site’s visibility was warranted.11 - Studentische Arbeit
- PublikationA framework for data-driven decision-making for F. Hoffmann-La Roche Ltd - with examples from Quality Assurance (QA) in the pharmaceutical sector(Hochschule für Wirtschaft FHNW, 2022) Isaku, Egzon; Wilke, Gwendolin; F. Hoffmann-La Roche Ltd, BaselCurrently, the supply chain QA organization within Roche produces a lot of data in its daily business. It is many types of data, such as information about temperature deviation, planned as well as unplanned events, contract status, and many more. This data is either stored in different systems or in local files. However, the data obtained is currently not being used to develop knowledge and make decisions in the most effective way possible. This is due to the fact that there are currently no frameworks available for employees that provide a guideline of how to employ DDDM.11 - Studentische Arbeit
- PublikationA Marketing strategy for a startup company in the guitar pedal segment(Hochschule für Wirtschaft FHNW, 2018) Muñoz, Vivian; Kondova, GaliaThe client is a sole entrepreneur who has developed an innovative guitar pedal controller for guitar players. As a guitar enthusiast who would like to have an efficient guitar pedal controller to improve his performance during gigs, he did not find a suitable one available in the market. He, then, developed his own, managing to create it with advantages over the current pedal controllers available. The product is finalized and ready to be commercialized, along with new product outlines to be released in the near future. In order to launch and commercialize the product, he will establish a startup, which requires the development of a solid marketing strategy to maximize the chances of success of the new brand.11 - Studentische Arbeit
- PublikationA methodology for value added analysis in software implementations(Hochschule für Wirtschaft FHNW, 2019) Borelli, Ramon; Gehrig, Raphael; Caroni, Anna; Digital Improvements , LiestalHowever, there has been little research on developing such a methodology and it requires precise tailoring to the current procedures of the company and to the software's characteristics. The aim is not only to discover added value during the sales process, but more so co-creating it with the potential customer and then reflecting on it in a comparison after the implementation of the software. This would give the company a competitive advantage in their sales process and open-up various opportunities for follow-up business.11 - Studentische Arbeit
- PublikationA step towards automated room reservation with the NAO(Hochschule für Wirtschaft FHNW, 2019) Applewhite, Timothy; Zhong, Jia; Institute for Information Systems, HSW FHNW, BaselThe continuous development and rise of technology, specifically in the fields of robotics and chatbots, has caught the attention of the Institute für Wirtschaftsinformatik (IWI). With being in possession of the NAO robot, the goal has been set to experiment with their capabilities, in particularly in combination with a chatbot. Therefore, the objective of this Bachelor thesis is to create a prototype, combining the two mentioned components via an intermediate server, developed in Python. Additionally, different chatbots should be evaluated in order to find the one best performing when used within the prototype and thus with the NAO.11 - Studentische Arbeit
- PublikationA study on Cross-Border E-commerce in China(Hochschule für Wirtschaft FHNW, 2018) Moon, Hyunjoong; Binz, Mathias; Swiss SME Research Center China (SSRCC), Olten, SwitzerlandThis thesis carries out a study on Cross-Border E-commerce in China which is growing at an alarming rate. The client, Swiss SMEs Research Center China (SSRCC) requested the insights of Cross-Border E-commerce in China for Swiss SMEs who are willing to enter in Chinese market. Therefore, the objective of the this study is to provide a better understanding, benefit and success factors of Cross Border E-commerce in China and to further analyze how Swiss companies presence at Chinese Cross-Border E-commerce platform.11 - Studentische Arbeit
- PublikationA tailor-made gamification framework to maintain user engagement for the Codos application(Hochschule für Wirtschaft FHNW, 2023) Dinh, Linh; Nguyen, Phuong; Korkut, Safak; Codos Foundation, ZugThe aim of integrating sustainable commuting into mobile apps is to decrease CO2 emissions by promoting environmentally friendly transportation options. However, the trend of declining user percentages over time of this type of application is a matter of concern. This thesis explores the use of gamification to maintain user engagement for the Codos app, an application developed by the Codos Foundation, a Swiss non-profit organization encourage digital solutions, for measuring and rewarding sustainable behaviors.11 - Studentische Arbeit
- PublikationA value-oriented recruiting prototype - Development of a no-code prototype to automate value-oriented recruiting processes(Hochschule für Wirtschaft FHNW, 2022) Stegmann, Lars; Korkut, Safak; Institut für Wirtschaftsinformatik, HSW FHNW, BaselAs a company grows, it becomes more challenging for founders and recruiters to maintain company culture and value-matching throughout the recruitment process. The founders must rely on internal HR or recruiting agencies, and formal requirements must be expertly defined to guide a successful recruiting process. Traditional degree-based and skill-based recruitment approaches cannot always fulfill conventional positions and may result in a higher turnover risk. Therefore, a value-oriented recruitment tool has been developed to support the analysis and matching of the company's, employees' and candidates' values.11 - Studentische Arbeit
- PublikationAbbildung der geriatrischen Reha in der neuen Tarifstruktur ST Reha(Hochschule für Wirtschaft FHNW, 2014) Martens, Stefan; Hanne, Thomas; aarReha Schinznach - Fachklinik für Rehabilitation, Rheumatologie und Osteoporose, Bad-SchinznachDie aarReha Bad Schinznach zählt zu den führenden Rehabilitationskliniken in der Schweiz. Das Kerngeschäft ist die muskuloskelettale Rehabilitation. Dieser Leistungsauftrag wurde vom Kanton Aargau um die Leistung für die geriatrische Rehabilitation ergänzt. Die medizinisch-ärztliche Versorgung/Pflege ist in der geriatrischen Rehabilitation gegenüber anderen Fachbereichen besonders kostenintensiv. Das neue Tarifmodell "ST Reha"sieht aber keine spezifische rsp. erhöhte Erstattung bei den Tagespauschalen vor. Eine statistische Auswertung von Daten soll eine Argumentationsgrundlage schaffen.11 - Studentische Arbeit