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Publikation "American Way of life" in Swiss villages?(Reinhardt, 1994) Blumer, Florian; Andersen, Arne04A - Beitrag SammelbandPublikation Bachelor of Science in International Business Management - a tri-national program between Switzerland, France and Germany(2012) Pülz, Michael; Broucek, Willard; Hauck, Chris; Kendall, Patricia; Schacht, HayleyThe paper describes a tri-national Bachelor of Science program called “International Business Management”. The program is an integrated cooperation between three European universities in France, Germany and Switzerland and has been successfully operating for more than ten years. Students come from all three countries and form an international learning group, moving between three universities in the three countries. The language of tuition changes from semester to semester: French in France, German in Germany, and English in Switzerland.04B - Beitrag KonferenzschriftPublikation Blockchain in Startup Financing: ICOs and STOs in Switzerland(North American Business Press, 12.07.2019) Kondova, Galia; Simonella, GeremiaThis paper provides a comparative analysis of the new blockchain-based start-up and small companies funding methods, namely, initial coin offerings (ICOs) and security token offerings (STOs) against the backdrop of traditional fundraising methods like venture capital and private equity building on the experience of Switzerland. In particular, the comparative analysis is based on a theoretical overview of the nature of these blockchain applications, the relevant legislative framework as well as recent market developments with a focus on Switzerland. The paper concludes that both ICOs and STOs are characterized by lower entry barriers for investors and higher cost efficiency as compared to traditional start-up fundraising methods. However, STOs provide more security to investors than ICOs due to their wider regulation.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Brand-Management im Franchising(ZAP Verlag, LexisNexis Deutschland, 29.05.2009) Bellone, Veronika; Metzlaff, Karsten; Liesegang, Helmuth04A - Beitrag SammelbandPublikation Das Franchise-Handbuch inkl. Franchise- und Lizenzgeber-Führer(Memorandum, 1999) Bellone, Veronika02 - MonographiePublikation Der Aufbau einer Marke mittels Franchising(C.H. Beck, 2003) Bellone, Veronika; Flohr, Eckhard04A - Beitrag SammelbandPublikation Der Einfluss von Trends auf die Franchise-Branche(ZAP Verlag, LexisNexis Deutschland, 08.05.2008) Bellone, Veronika; Flohr, Eckhard; Erdmann, Günter04A - Beitrag SammelbandPublikation Franchising - Existenzgründung mit System(2006) Bellone, Veronika04A - Beitrag SammelbandPublikation Franchising als Chance der beruflichen Selbständigkeit(Der Organisator, 1995) Bellone, Veronika02 - MonographiePublikation Greenfranchising nachhaltiger System-Aufbau(ZAP Verlag, LexisNexis Deutschland, 01.05.2012) Bellone, Veronika; Flohr, Eckhard; Liesegang, HelmuthDie Beiträge des Jahrbuch Franchising behandeln u.a. juristische, betriebswirtschaftliche sowie internationale Aspekte rund um das Thema Franchising. Hiervon können alle Franchise-Parteien profitieren ganz gleich, ob Franchise-Geber, Franchise-Nehmer, Rechtsanwalte mit dem Interessenschwerpunkt Franchising, Betriebswirtschaftler, Consultant sowie Studierende und Lehrende an Universitäten und Fachhochschulen.04A - Beitrag SammelbandPublikation Grundlagen der Betriebswirtschaftslehre Kapitel "Marketing"(Orell Füssli, 2005) Bellone, Veronika; Schaufelbühl, Karl; Hugentobler, Walter; Blattner, Matthias04A - Beitrag SammelbandPublikation Marketing(UTB/Orell Füssli, 2007) Bellone, Veronika; Schaufelbühl, Karl; Hugentobler, Walter; Blattner, Matthias04A - Beitrag SammelbandPublikation Mindfulness at the Workplace - A Lifeline for All of Us?(2014) Pülz, MichaelThis paper describes training of mindfulness as a technique to increase stress resilience at the work place. The paper will briefly discuss what mindfulness is, what the effects of trainings in mindfulness are, and how to apply mindfulness training in our modern work environment.04B - Beitrag KonferenzschriftPublikation Sieben Thesen zur Zukunft des Franchising(01.05.2014) Bellone, Veronika; Matla, Thomas04A - Beitrag SammelbandPublikation Standardisierung von Produkten und Dienstleistungen(Luchterhand, 2003) Bellone, Veronika; Flohr, Eckhard; Frauenhuber, Waltraud; Liebscher, Christoph; Wildhaber, Christoph04A - Beitrag SammelbandPublikation Traditional versus Agile Methods in Information Systems Projects - A Case of an Online-Travel Agency in Switzerland(2013) Pülz, MichaelThe paper discusses some aspects of traditional versus agile methods in information systems projects.04B - Beitrag Konferenzschrift