Hochschule für Wirtschaft FHNW

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  • Publikation
    Neoliberalism, language and governmentality
    (Routledge, 2020) Martin Rojo, Luisa; Del Percio, Alfonso; Martin Rojo, Luisa; Del Percio, Alfonso
    This chapter examines how the concepts of neoliberal governmentality and political rationality contribute to the understanding of neoliberalism as a contemporary form of governance of populations, institutions, practices, language, and subjects, focusing on the key elements addressed in Foucault’s governmentality: the population as a target; the notion of “political economy” as the predominance of market mechanisms and hence limited state involvement; and the “apparatuses of security” as the specific techniques involved in the management of populations. The chapter analyses how governmentality is constructed in discourse as a form of rationality, the knowledge thus generated (such as neoliberal principles and models of subjectivity), and the technologies of power mobilised to govern subjects and their behaviour. The discourse-knowledge-power triad is illustrated by reference to two powerful ways in which neoliberalism colonises social and personal life, apart from its impact on the economy: the neoliberalisation of institutions and the creation of neoliberal subjects. In each of these dimensions, language plays a key role. Thus, neoliberal rationalities shape our understanding of language, impacting on social classes and ethnic groups, and producing neoliberal speakers trained to accumulate language skills and capital in order to survive in a world of competition, life-long education, and unceasing demands for greater productivity.
    04A - Beitrag Sammelband
  • Publikation
    Language and neoliberal governmentality
    (Routledge, 2020) Martin Rojo, Luisa; Del Percio, Alfonso; Martín Rojo, Luisa; Del Percio, Alfonso
    Against a background of the ongoing crisis of global capitalism and the fracturing of the neoliberal project, this book provides a detailed account of the ways in which language is profoundly imbricated in the neoliberalising of the fabric of social life. With chapters from a cast list of international scholars covering topics such as the commodification of education and language, unemployment, and the governmentality of the self, and discussion chapters from Monica Heller and Jackie Urla bringing the various strands together, the book ultimately helps us to understand how language is part of political economy and the everyday making and remaking of society and individuals. It provides both a theoretical framework and a significant methodological "tool-box" to critically detect, understand, and resist the impact of neoliberalism on everyday social spheres, particularly in relation to language. Presenting richly empirical studies that expand our understanding of how neoliberalism as a regime of truth and as a practice of governance performs within the terrain of language, this book is an essential resource for researchers and graduate students in English language, sociolinguistics, applied linguistics, linguistic anthropology, and related areas.
    03 - Sammelband
  • Publikation
    When linguistic capital isn’t enough. Personality development and English speakerhood as capital in India
    (Routledge, 2021) Highet, Katy; Del Percio, Alfonso; Petrovic, John E.; Yazan, Bedrettin
    Discourses of development, as well as popular understandings, hold that access to education in English is essential for alleviating inequality. As such, since the neoliberal reforms of the 1990s, India has witnessed a boom in not only private English coaching, but also NGO educational institutions. However, drawing on ethnographic data from an English and soft-skills training NGO in Delhi, this chapter argues that the conceptualization of linguistic capital does not fully capture how students invest in English in the hope of achieving future success. Besides the speculative capital (Tabiola & Lorente, 2017) that the language represents, and the shaping of neoliberal subjectivities through soft-skill training (Urciuoli, 2008; Allan, 2013) and “personality development”, students equally invest in the cultural capital of English speakerhood, that is, the “doing” and “being” of an English speaker, a notion deeply intertwined with class and caste, and which extends to encompass students’ bodies and “personalities”.
    04A - Beitrag Sammelband