Listen
2 Ergebnisse
Bereich: Suchergebnisse
Publikation Maturity analysis assess the capability of an organization to innovate(IADIS, 2020) Adam, Marc; Peter, Marco; Gatziu Grivas, Stella; Nunes Baptista, Miguel; Isaías, Pedro; Powell, Philip; Bontchev, BoyanGlobalization creates a highly competitive environment for organizations. To be successful in this environment in the long term, organizations need the capability to innovate and produce ongoing innovations. However, many organizations do struggle to do so despite their innovation efforts. Therefore, it is important to determine the factors of a company’s innovation capability. This research paper answers the question of how a method should be designed in order to assess an organization’s capability to innovate. To answer this question, extensive literature research on the topics of innovation, existing innovation models, and organizational behavior, as well as expert interviews with people from different industries, were conducted. Thus, this paper follows a design science strategywith a qualitative approach. The analysis of the literature showed that several factors determine the innovation capability of an organization. However, existing models sometimes focus on a single factor or contain several factors, which are not described sufficiently. Furthermore, the possibility for organizations to assess themselves using the models is largely missing. Based on the data from the literature and the interviews, a maturity assessment, consisting of a model of seven dimensions and 27 indicators, and a corresponding questionnaire to assess these indicators, was developed. The research findings suggest that the developed maturity assessment with its Organizational Innovation Capability model is a suitable and comprehensive method that can be used to support organizations by assessing their current innovation capability in order to define the necessary further measures. This research argues that the additional dimensions and indicators are needed in order to provide a comprehensive overview of the innovation capability maturity of an organization. Further, the experts emphasized the value of creating awareness within an organization and providing a good foundation for further discussions and actions by means of the maturity assessment.04B - Beitrag KonferenzschriftPublikation Changing Attitudes of Retailers Towards Cross-channel Commerce and its Success Factors: a Longitudinal Study(IADIS Press, 2017) Leimstoll, Uwe; Wölfle, Ralf; Kommers, Piet; Isaías, PedroCross-channel commerce concepts are increasingly being implemented and are almost universally accepted as a panacea for many current retail problems. In practice, however, these concepts are extremely complex and the question arises as to whether and under which conditions multichannel concepts can be successful. This paper shows how retailers assess the trend towards multichannel concepts and how their attitude has changed over the last years. Further, current success factors for cross-channel commerce are derived. The opinions of leading industry experts in Switzerland serve as a qualitative empirical basis. In contrast to previous years, the experts have estimated the cross-channel concepts as a whole to be successful since 2014. The analysis results further show that the success factors described in the literature so far have to be supplemented by two further factors: the density of physical stores with simultaneous scaling of the online channel and a transformation in management and organization. These results and experiences from Switzerland might help retailers who think of expanding their traditional business into the online channel or the other way round.04B - Beitrag Konferenzschrift