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Publikation Künstliche Intelligenz in der digitalen Markenführung. Entwicklung einer KI-unterstützten Markenstrategie und deren exemplarischer Umsetzung(Hochschule für Wirtschaft FHNW, 01.12.2024) Moser, Harriet; Casanova, MarcoDie digitale Transformation durch künstliche Intelligenz (KI) stellt Bildungsinstitute vor strategische Herausforderungen. Diese Studie untersucht am Beispiel des Coachingzentrums die systematische Integration von KI in die Markenführung. Die Arbeit zeigt, dass Bildungsanbieter wie das Coachingzentrum in der KI-Integration noch am Anfang stehen und skizziert eine Strategie, um KI-Technologien strategisch und ganzheitlich einzusetzen. Die vorgeschlagene KI-gestützte Markenstrategie zielt auf die Optimierung von Content-Erstellung und Suchmaschinenoptimierung ab, um Markenwahrnehmung und Wettbewerbsfähigkeit zu verbessern. Die Studie leistet einen wissenschaftlichen Beitrag zur strategischen KI-Integration in Bildungsorganisationen und verdeutlicht das Potenzial gezielter digitaler Transformationsprozesse für kleine Bildungsinstitute. Die Ergebnisse der Arbeit leisten einen Beitrag zur Diskussion über die Rolle von KI in Bildungsmarken und ermutigen Bildungseinrichtungen, KI reflektiert und innovativ zu nutzen, um gesellschaftlichen und wirtschaftlichen Mehrwert zu schaffen.11 - Studentische ArbeitPublikation Speeding up, slowing down. Language, temporality and the constitution of migrant workers as labour force(Routledge, 2021) Del Percio, AlfonsoThis article offers an original ethnographic documentation of employability schemes targeting migrants in contemporary Italy. It argues that analysts’ current theorisations of time and space compression do not help us understand the multiple temporalities that migrants are subjected to when crossing borders, including those of labour market regimes. This ethnographic account is informed by a scholarship of migration that has extensively documented how the acceleration of movement and access to language, citizenship or work co-exist with experiences of waiting, elongation, withdrawal and delay – processes that complicate our understanding of the temporal regimes migrants are subjected to. Through a thick documentation of the experiences of unemployed migrants, job counsellors and other social actors in employability programmes in Rome, this article argues that both speeding up and slowing down are technologies of temporal management, including time–space compression, elongation and partitioning. These technologies regulate the time and speed of migrants’ incorporation into the labour market and allow the performance of processes of differential inclusion.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Success factors of deep tech incubators. A qualitative study(2024) Meyer, Dario; Colonna, Francesco; Meyer, Rolf; Buisine, StéphanieDeep tech start-ups, characterized by their focus on groundbreaking technologies and scientific advancements, face unique challenges that demand specialized support systems for their development and market entry. This paper presents a qualitative analysis based on ten interviews with managers of deep tech incubators, exploring the services offered, critical success factors, challenges and anticipated future changes. The services provided by incubators are comprehensive, ranging from technical and business mentorship to assistance in regulatory processes and access to financial resources. The study identifies that the success of deep tech incubators depends on customized support for start-ups, access to expertise and facilities, and a strong ecosystem and community network. Customized support ensures that the unique needs of each start-up are met, while access to technical resources and a vibrant network facilitates innovation and growth. Challenges such as cultural and mindset differences, operational difficulties, and regulatory navigation underscore the complex landscape in which these incubators operate. Anticipated changes within the next few years include a shift in investment focus towards projects with significant societal impact, an increase in international collaboration, and a deeper recognition of deep tech's role in solving global challenges. This paper contributes to the understanding of deep tech incubation, highlighting the support required to foster innovation in this sector. The insights from this study can inform policymakers, investors, and managers of deep tech incubators on fostering a conducive environment for innovation and growth in the deep tech sector.04B - Beitrag KonferenzschriftPublikation New speakers on lost ground in the football stadium(De Gruyter, 2015) Del Percio, AlfonsoFootball is a key site for local pride to be enacted by fans through the celebration of local dialects and local myths. At the same time, sport industries are currently undergoing major transformations and becoming global, professional and profit-oriented. Consequently, pride in a place is not solely the property of the given area or its inhabitants. Indeed, fandom is increasingly enacted by new groups who speak different languages and live in other places, and who thus cross borders to consume local fan practices and tokens of imagined local authenticity. Furthermore, football clubs are increasingly owned by multinational investors who employ international and multilingual football workers. Meanwhile, nostalgic adherents of so-called traditional football frequently interpret the emergence of these transnational actors as a corruption of this sport. The presence of such transnational actors raises questions regarding the challenges encountered by these new speakers when they produce and consume cultural resources that are widely perceived to be not only the commodities sold by the football industry but also tokens of local authenticity. Drawing on an ethnography conducted in the stadium of the FC Basel in Switzerland, I discuss the case of two transnational actors who are identified as new speakers of Basel’s local dialect and of standard German, both codes being specifically associated with being a legitimate fan or coach of FC Basel. In discussing the challenges faced by these new speakers during their encounters with FC Basel as a commercial product, I examine how these individuals have constructed their legitimacy as members of FC Basel’s imagined community and analyze how, why, and by whom this legitimacy is given or contested.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation The governmentality of migration. Intercultural communication and the politics of (dis)placement in Southern Europe(Elsevier, 2016) Del Percio, AlfonsoThe European Union and the Italian state have currently implemented a state infrastructure enabling to govern the migration flows towards Europe. This infrastructure has involved the formation of an ensemble of institutions, procedures, analyses and reflections that raise the efficiency of migrants' reception, integration or expulsion. Expertise on intercultural communication has been celebrated as a key resource of this infrastructure. In this article, I discuss the status of expertise on intercultural communication within an infrastructure managing migration in Italy. I focus on the circumstances by which expertise on intercultural communication has emerged as a crucial technology of this infrastructure and on ways this knowledge contributes to the regulation of migrants' access to the life projects migration stands for.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Engineering commodifiable workers. language, migration and the governmentality of the self(Springer, 2017) Del Percio, AlfonsoThis article examines the strategies and forms of expertise on language and communication mobilized to engineer commodifiable migrant workers. Drawing on an ethnographic account of counselling practices in a state-run Italian job guidance centre for newly arrived migrants, I examine the calculations, tactics, and forms of expertise on language and communication mobilised by job counsellors. Here, I illustrate how these tactics regulate, or “police”, migrants’ communicational conduct and promote their socialisation into a desirable professional self that can be commodified on the Italian job market. In doing so, I demonstrate that the state’s investment in the policing of migrants and the commodifiability of their labour is an investment in a larger project of societal consent for both the arriving migrants and for the forms of precarity they are believed to embody in Italy. At the same time, I argue this state agenda should not make us blind to the fact that the individuals and actors, including professional counsellors, working in these job guidance centres seem ready to invest a great deal into these spaces in the interest of pursuing another, more emancipated agenda. Indeed, in my paper I aim to demonstrate that job guidance centres are also spaces of hope where people work to support migrants who are preparing themselves for a viable future and attempting to create the practical framework for their life projects.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Genealogies of reflexivity. Register formations and the making of affective workers(De Gruyter, 2022) Del Percio, AlfonsoHow has the ability to express reflexivity, including regulating affect, come to be part of the bundled self that workers are required to be? This paper offers a rigorous genealogical analysis of the multiple histories of knowledge and power that have informed the emergence and shaping of ‘reflexive registers,’ or socially typified ways of speaking and reflecting about oneself that stand for morally marked models of selfhood. It takes as a starting-point programs documented in my ethnography of employability programs in London, UK where workers of all sorts are asked to learn to examine their personalities and to express their feelings. It then draws on original historiographical and ethnographic data that allows documentation of the logics and circumstances informing the emergence and development of reflexivity as a resource for employability. It argues for an interdisciplinary understanding of reflexivity and its communicability that theorises the workers as products of history, capital, and affect.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Emigration and start-up setting. New Russian and Ukranian intelligentsia in a historical perspective(Springer Cham, 2024) Schulte, Volker; Hinz, Andreas; Verkuil, Arie HansThe article describes Russian and Ukrainian entrepreneurs working abroad. According to interviews there is no exchange of entrepreneurs for cooperation of both countries.The article describes the boundaries and challenges of making business abroad.04A - Beitrag SammelbandPublikation Familiarity, use, and perception of AI-powered tools in higher education(ToKnowPress, 2024) Nikoulina, Anya; Caroni, Anna; Dermol, ValerijPurpose: AI-powered tools and the use of these tools for teaching and learning have grown exponentially. While there are several studies that examine students' use of AI tools for learning, the results are inconclusive. The purpose of this study is to gain a better understanding of students' familiarity and use of various AI-powered tools for learning, and to gain greater insight into students' perspectives on the benefits and risks of using AI-powered tools in educational settings. Study design/methodology/approach: The study deployed a survey to understand and compare the degree of familiarity and use of AI-powered tools among first and final-year university students. Additionally, several questions focused specifically on students' concerns regarding the use of AI in their studies. Findings: Results indicate that first-year students exhibited a higher level of familiarity with AI tools prior to the start of their studies, while final-year students demonstrated a deeper and more diverse usage of these technologies. Despite concerns raised, the study does not conclusively support negative impacts on student engagement or development of critical thinking skills. While the study indicated that students are well aware of the general limitations of AI use, they did feel not well supported nor informed as to how AI-powered tools can be used within their studies and have expressed the need for greater support and guidance from the university. Originality/value: Research findings have significant implications for educational institutions and policymakers as they strive to leverage AI effectively to enhance the learning experience while addressing concerns and preferences in this rapidly evolving educational environment.04B - Beitrag KonferenzschriftPublikation 04B - Beitrag Konferenzschrift