Kraft, Corin

Kraft

Corin

Kraft, Corin

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Modelling Transformation of Corporate Communications in the Digital Age
(Springer, 2021) Göldi, Susan; Kraft, Corin; Vitacco, Jacqueline; Gerber, Aurona; Hinkelmann, Knut [in: Society 5.0 2021. First International Conference, Society 5.0 2021. Virtual event, June 22-24, 2021. Revised selected papers]
This article provides a brief overview on transformative trends in corporate communications based on a literature review. Furthermore, it presents a framework model on how to transform corporate communications in the digital age. The model is based on a grounded theory approach derived in a field study completed in 2015, which claims that more heterarchical structures in corporate communications are needed. In a subsequent project, the model is tested in an ongoing exploratory study. Based on the learnings from the two studies, we suggest a new model on how to organize corporate communications in the digital age. At the center of the new model are written and audio-visual content, created by associates in a collaborative process and supported by the organization.
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