Modelling Transformation of Corporate Communications in the Digital Age
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Author (Corporation)
Publication date
2021
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editors
Gerber, Aurona
Editor (Corporation)
Supervisor
Parent work
Society 5.0 2021. First International Conference, Society 5.0 2021. Virtual event, June 22-24, 2021. Revised selected papers
Special issue
DOI of the original publication
Link
Series
Series number
Volume
2
Issue / Number
Pages / Duration
13-25
Patent number
Publisher / Publishing institution
Springer
Place of publication / Event location
Cham
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
This article provides a brief overview on transformative trends in corporate communications based on a literature review. Furthermore, it presents a framework model on how to transform corporate communications in the digital age. The model is based on a grounded theory approach derived in a field study completed in 2015, which claims that more heterarchical structures in corporate communications are needed. In a subsequent project, the model is tested in an ongoing exploratory study. Based on the learnings from the two studies, we suggest a new model on how to organize corporate communications in the digital age. At the center of the new model are written and audio-visual content, created by associates in a collaborative process and supported by the organization.
Keywords
Subject (DDC)
330 - Wirtschaft
Event
Society 5.0 - Integrating digital world and real world to resolve challenges in business and society
Exhibition start date
Exhibition end date
Conference start date
22.06.2021
Conference end date
24.06.2021
Date of the last check
ISBN
978-3-030-86760-7
978-3-030-86761-4
978-3-030-86761-4
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Expert editing/editorial review
Open access category
Closed
License
Citation
GÖLDI, Susan, Corin KRAFT und Jacqueline VITACCO, 2021. Modelling Transformation of Corporate Communications in the Digital Age. In: Aurona GERBER und Knut HINKELMANN (Hrsg.), Society 5.0 2021. First International Conference, Society 5.0 2021. Virtual event, June 22-24, 2021. Revised selected papers. Cham: Springer. 2021. S. 13–25. ISBN 978-3-030-86760-7. Verfügbar unter: https://irf.fhnw.ch/handle/11654/43088