Kraft, Corin

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Kraft
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Corin
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Kraft, Corin

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2020 - 20214
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Gerade angezeigt 1 - 4 von 4
  • Vorschaubild nicht verfügbar
    Publikation
    MeteoSwiss CHAPo: pollen information needs analysis
    (Fachhochschule Nordwestschweiz FHNW, 2021) Fuduric, Nikolina; Kraft, Corin; Sterchi, Martin
    There is a network of pollen measurement devices in 14 stations throughout Switzerland. To date, the standard of pollen identification and measurement has been done manually with calculations and models providing forecasts with a six day delay. This standard is not serving the allergic public, the doctors and scientists specializing in pollen research any longer. A laser technology measurement device has successfully been tested in the regional center of MeteoSwiss in Payerne. It opens up new perspectives in terms of automation, real-time transmission and higher data quality. The technology is not only applicable to pollen measurement, but also enables partnerships to be strengthened in the areas of air quality and health effects. Based on this technology, MeteoSwiss can provide new, more valuable data products and services. With these new possibilities, two questions arise which are explored in this research report: Q1) What data products and services best serve the allergic public and doctors? Q2) Within which channels should these products be offered? MeteoSwiss has invited the University of Applied Sciences Northwestern Switzerland's (FHNW) School of Business to conduct a needs analysis of the two above-mentioned target groups. The needs analysis was carried out using a customer insights research-based method called “Jobs to Be Done” (JtbD) originally from Harvard University (Christensen 1997). The FHNW researchers extrapolated those jobs or tasks that were important to the target groups but not satisfied in the market. Upon isolating these “jobs”, MeteoSwiss experts from the CHAPo project and aha! were invited to design workshops at the FHNW to create a rough prototype of data products based on the research outcomes.
    05 - Forschungs- oder Arbeitsbericht
  • Vorschaubild nicht verfügbar
    Publikation
    Unternehmensstrategien in KMU. Analyse, Entwicklung und erfolgreiche Umsetzung
    (Fachhochschule Nordwestschweiz FHNW, 2021) Niedermann, André; Peter, Marc K.; Kraft, Corin
    05 - Forschungs- oder Arbeitsbericht
  • Vorschaubild nicht verfügbar
    Publikation
    Modelling Transformation of Corporate Communications in the Digital Age
    (Springer, 2021) Göldi, Susan; Kraft, Corin; Vitacco, Jacqueline; Gerber, Aurona; Hinkelmann, Knut [in: Society 5.0 2021. First International Conference, Society 5.0 2021. Virtual event, June 22-24, 2021. Revised selected papers]
    This article provides a brief overview on transformative trends in corporate communications based on a literature review. Furthermore, it presents a framework model on how to transform corporate communications in the digital age. The model is based on a grounded theory approach derived in a field study completed in 2015, which claims that more heterarchical structures in corporate communications are needed. In a subsequent project, the model is tested in an ongoing exploratory study. Based on the learnings from the two studies, we suggest a new model on how to organize corporate communications in the digital age. At the center of the new model are written and audio-visual content, created by associates in a collaborative process and supported by the organization.
    04B - Beitrag Konferenzschrift
  • Vorschaubild nicht verfügbar
    Publikation
    Die Digitale Transformation in die Arbeitswelt 4.0
    (2020) Peter, Marc K.; Kraft, Corin; Ruf, Alessia; Zahn, Carmen [in: HR Consulting Review]
    01A - Beitrag in wissenschaftlicher Zeitschrift