Herrmann, Anne

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Anne
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Herrmann, Anne

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  • Vorschaubild nicht verfügbar
    Publikation
    Wie ein Smart Sensor bei Älteren ein Zuhause finden kann: Vertrieb von AgeTech im B2B-Bereich
    (2021) Herrmann, Anne
    Die Digitalisierung hält zunehmend Einzug in Alterswohnungen und in Pflegeeinrichtungen für Ältere. Für diese Zielgruppe entwickelte digitale Lösungen werden oft unter dem Begriff «AgeTech» zusammengefasst. Um diese – oft durchaus sehr nützlichen – Innovationen auf dem Markt erfolgreich zu positionieren, müssen die Motivationen, Barrieren und Bedürfnisse der Zielgruppe gut adressiert werden. Ausserdem müssen die Entscheidungsprozesse bei der Einführung der AgeTech-Innovation verstanden werden, um den Sales- und Vertriebsprozess darauf abzustimmen. Dieser Beitrag zeigt am Beispiel eines Smart Sensors, wie dies gelingen kann. Ausserdem werden Handlungsempfehlungen für den B2B-Vertrieb generell und den AgeTech-Bereich im Besonderen abgeleitet.
    06 - Präsentation
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    Publikation
    So klappt es mit dem Markteintritt! Wie AgeTech in Betreuungs- und Pflegeeinrichtungen ein Zuhause finden kann
    (Hochschule für Angewandte Psychologie FHNW, 2021) Herrmann, Anne; Bürgin, Steven; Lehmann, Sarah Heather
    Sie sollen den Alltag erleichtern oder im Notfall dafür sorgen, dass schnell Hilfe zur Stelle ist: digitale Notrufsysteme. Genau das bietet das Schweizer Startup CARU AG auch mit ihrem intelligenten Kommunikationssystem CARU. Wir haben für die CARU AG die Entscheidungsprozesse in Betreuungs- und Pflegeeinrichtungen bei der Wahl eines solchen Notrufsystems untersucht. Wir wollten herausfinden, wie die Anspruchsgruppen das Produkt CARU und den Vertriebsprozess der CARU AG wahrnehmen und wie sie sich für das Angebot entscheiden. Dazu haben wir leitfadengestützte Interviews mit entscheidungstragenden Personen von Alters- und Pflegeeinrichtungen durchgeführt. Die wichtigste Erkenntnis: Es gibt nicht DAS Alterswohnen. Die Einrichtungen unterscheiden sich sehr in ihren Bedürfnissen und Anforderungen an ein Notrufsystem. Deshalb haben wir eine Typologie entwickelt, die die CARU AG nun beim Vertrieb nutzt, um gezielt auf die jeweiligen Bedürfnisse und Einsatzszenarien der potenziellen Kundschaft einzugehen.
    05 - Forschungs- oder Arbeitsbericht
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    Publikation
    Going around in circles? Eine psychologische Perspektive auf die Kreislaufwirtschaft
    (2021) Herrmann, Anne
    Um Kreislaufwirtschaft zu ermöglichen, sind nicht nur ausgereifte technologische Lösungen nötig. Sondern es braucht auch Konsumentinnen und Konsumenten, die durch ihre Entscheidungen und ihr Verhalten dazu beitragen. Zwar beschreibt sich die Schweizer Bevölkerung zunehmend als umweltbewusst. Doch daraus resultiert nicht immer auch ein entsprechend nachhaltigeres Konsumverhalten. Denn dies verlangt langfristige Verhaltensveränderungen, die oft nicht so leicht umzusetzen sind. Wie man diesen Herausforderungen begegnen kann, wird anhand psychologischer Erkenntnisse aufgezeigt.
    06 - Präsentation
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    Publikation
    How to eat healthy and save the planet. Development and evaluation of an evidence-based app
    (2019) Feck, Vanessa; Herrmann, Anne; Visschers, Vivianne
    Background: Food consumption affects individuals as well as our planet. How can a tailored app help people to make healthier and more sustainable meal choices? To answer this question, we contributed to the development of an evidence-based dietary app and evaluated its effects. The app offers personalized recipes and tips in order to reduce food waste and meat consumption, and increase the use of seasonal and plant-based products. Method: Using a mixed-methods approach, app usage data (N=2167) and quantitative data from a longitudinal online questionnaire (T1-T3: N=56) were combined with in-depth interviews with users (N=6) and app-developers (N=3). Findings: In the interviews, users evaluated the personalized recipe-suggestions positively. An additional search (e.g. recipes with certain ingredients) was often no longer necessary to find a suitable recipe. The app metrics showed positive correlations between frequent app usage and the motivation to reduce food waste (r=.06, p<.05) as well as the motivation to use seasonal products (r=.16, p<.01). The survey data showed that participants’ initial confidence to implement new dietary behavior was a strong predictor of the implementation of new dietary behavior after three weeks of app usage (β≥.49, p≤.01, R2 = .66). Last, the development team emphasized the benefits of an iterative approach in which regular user feedback informed the further development process of the app. Discussion: The results of this research show that it can be effective to combine health- and sustainability-focused diet interventions. These interventions should be personalized and aim to increase users’ confidence to perform new dietary behavior.
    06 - Präsentation
  • Vorschaubild nicht verfügbar
    Publikation
    The protean career orientation as predictor of career outcomes: evaluation of incremental validity and mediation effects
    (Elsevier, 18.06.2015) Herrmann, Anne; Hirschi, Andreas; Baruch, Yehuda [in: Journal of Vocational Behavior]
    A protean career orientation is assumed to be beneficial for career development but researchers have only recently started to empirically evaluate the concept. Conducting two studies based on three independent samples of university students and working professionals in Germany, we address issues of concurrent validity, predictive incremental validity and mechanisms linking the protean orientation to career outcomes. The first study showed that in a sample of 104 German employees different measures of the protean career orientation all correlated highly, but not identically, to a range of work and career attitudes. Using bootstrapping analysis, a second study with a six-month prospective examination among 419 German university students and a cross-sectional analysis among 526 German employees showed that a protean career orientation predicts proactive career behaviors and career satisfaction beyond a proactive disposition and core self-evaluations, respectively. Moreover, the protean career orientation was a significant mediator of these two personality constructs on both career outcomes. Cumulatively, the studies enrich our understanding of how and when a protean career orientation is related to important career outcomes.
    01A - Beitrag in wissenschaftlicher Zeitschrift
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    Publikation
    Career adaptivity, adaptability, and adapting: a conceptual and empirical investigation
    (Elsevier, 04/2015) Herrmann, Anne; Hirschi, Andreas; Keller, Anita [in: Journal of Vocational Behavior]
    The literature on career adaptation is vast and based on a range of different measurement approaches. The present paper aims to explore how different operationalizations of career adaptability in terms of concern, control, curiosity, and confidence are related from a conceptual and empirical standpoint. Based on a cross-sectional analysis with 1260 German university students, we established that the adaptability resources of concern, control, curiosity, and confidence are significantly related to, but empirically distinct from, measures representing adapting in terms of career planning, career decision-making difficulties, career exploration, and occupational selfefficacy. In a follow-up survey six months later, we found that the career adaptability dimensions partially mediated the effects of adaptivity (i.e., core self-evaluations and proactivity) on planning, decision-making difficulties, exploration, and self-efficacy. Interestingly, in both analyses, there was no clear match between adaptability resources and theoretically corresponding aspects of career adapting in terms of behaviors, beliefs, and barriers. The results suggest that psychological career resources in terms of concern, control, curiosity, and confidence partially mediate the effects of more context-general, trait-like adaptivity on different career-specific behavioral forms of adapting.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild nicht verfügbar
    Publikation
    The career engagement scale: development and validation of a measure of proactive career behaviors
    (SAGE, 2014) Hirschi, Andreas; Freund, Philipp Alexander; Herrmann, Anne [in: Journal of Career Assessment]
    Careers today increasingly require engagement in proactive career behaviors; however, there is a lack of validated measures assessing the general degree to which somebody is engaged in such career behaviors.Wedescribe the results of six studies with six independent samples ofGerman university students (total N ¼ 2,854), working professionals (total N ¼ 561), and university graduates (N ¼ 141) that report the development and validation of the Career Engagement scale—a measure of the degree towhich somebody is proactively developing his or her career as expressed by diverse career behaviors. The studies provide support for measurement invariance across gender and time. In support of convergent and discriminant validity, we find that career engagement is more prevalent among working professionals than among university students and that this scale has incremental validity above several specific career behaviors regarding its relation to vocational identity clarity and career self-efficacy beliefs among students and to job and career satisfaction among employees. In support of incremental predictive validity, beyond the effects of several more specific career behaviors, career engagement while at university predicts higher job and career satisfaction several months later after beginning work.
    01A - Beitrag in wissenschaftlicher Zeitschrift
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    Publikation
    06 - Präsentation
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    Publikation
    Simple measures and complex structures: Is it worth employing a more complex model of personality in Big Five inventories?
    (Elsevier, 18.05.2013) Herrmann, Anne; Pfister, Hans-Rüdiger [in: Journal of Research in Personality]
    The poor performance of five-factor personality inventories in confirmatory factor analyses (CFAs) prompted some to question their construct validity. Others doubted the CFA’s suitability and suggested applying Exploratory Structural Equation Modeling (ESEM). The question arises as to what impact the application of either method has on the construct validity of personality inventories. We addressed this question by applying ESEM and CFA to construct better-fitting, though more complex models based on data from two questionnaires (NEO PI-R and 16PF). Generally, scores derived from either method did not differ substantially. When applying ESEM, convergent validity declined but discriminant validity improved. When applying CFA, convergent and discriminant validity decreased. We conclude that using current personality questionnaires that utilize a simple structure is appropriate.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild nicht verfügbar
    Publikation
    Calling and career preparation: investigating developmental patterns and temporal precedence
    (Elsevier, 13.03.2013) Hirschi, Andreas; Herrmann, Anne [in: Journal of Vocational Behavior]
    The presence of a calling and career development are assumed to be closely related. However, the nature of and reason for this relationship have not been thoroughly investigated. We hypothesized the existence of reciprocal effects between calling and three dimensions of career preparation and assessed the change of the presence of a calling, career planning, decidedness, and self-efficacy with three waves of a diverse sample of German university students (N = 846) over one year. Latent growth analyses revealed that the intercepts of calling showed a significant positive correlation with the intercepts of all career preparation measures. The slope of calling was positively related to those of decidedness and self-efficacy but not to planning. Cross-lagged analyses showed that calling predicted a subsequent increase in planning and self-efficacy. Planning and decidedness predicted an increase in the presence of a calling. The results suggest that calling and career preparation are related due to mutual effects but that effects differ for different career preparation dimensions.
    01A - Beitrag in wissenschaftlicher Zeitschrift