Konrad, Jonas

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Konrad
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Jonas
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Konrad, Jonas

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Enddatum: 2018 × Dateien dazu vorhanden?: Ja ×

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  • Vorschaubild
    Publikation
    Personas for a better understanding of emerging worker identities in the Swiss Gig Economy
    (25.10.2018) Ryser, Thomas; Flepp, Corsin; Konrad, Jonas
    The present applied research project studied gig workers of the biggest platform company in Switzerland (around 180’000 users inscribed). To assess worker personas data were analyzed from 18 indepth interviews including the inquiry of worker biographies, their work related social network structures. The results show that platform workers can be differentiated according to the continuity in the perception of the work form. Gig workers seeing the work form as a transition phase in their vocational development can be distinguished from workers who have developed a mid- till long- term perspective in doing gig work. The classification of personas can be interpreted as a model of individual career paths in a highly volatile, new job environment, where new worker identities emerge.
    06 - Präsentation
  • Vorschaubild
    Publikation
    Crowdwork and employee commitment: new challenges for HRM
    (ToKnowPress, 2018) Konrad, Jonas; Pekruhl, Ulrich; Dermol, Valerij [in: Integrated economy and society: diversity, creativity and technology. Proceedings of the MakeLearn and TIIM International Conference, 16-18 May 2018, Naples, Italy]
    Crowdsourcing for paid labour (paid crowdsourcing) will fundamentally change the relationships between actors in the labour market. Employee-employer-relations are mediated by an internet service platform provider, immediate contact between both sides become limited. This does have crucial impacts on form and scope of employee commitment regarding both their jobs and the organization, they work for. Traditional HRM is facing the challenge to either overcome the problems of lacking employee commitment or to organize crowdsourcing in a way that fosters new forms of commitment.
    04B - Beitrag Konferenzschrift