2011, Hinz, Andreas, Scherrer-Rathje, Maike, Gütter, Saskia

This paper introduces Causal Loop Diagrams (CLD) as an organisational learning tool which should help managers of manufacturing firms to build awareness and understanding of the eco-sustainability challenge. In order to achieve that, the literature and case studies are used to analyse the drivers of the eco-sustainability challenge as well as their impact on innovation in the form of eco-efficiency and eco-effectiveness. Better understanding supports management to deal with this challenge and to sustain competitive advantage. CLD are a useful tool to structure and visualise components of the sustainability challenge and to highlight important cause-effect relations between components.