Hinz, Andreas

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Hinz
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Andreas
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Hinz, Andreas

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20112
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Autor:in: EurOMA × Typ: 04 - Beitrag Sammelband oder Konferenzschrift ×

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  • Vorschaubild nicht verfügbar
    Publikation
    Achieving competitive advantage by addressing the dimensions of eco-sustainability and innovation in manufacturing processes
    (2011) Hinz, Andreas; Scherrer-Rathje, Maike; Neumann, Michèle [in: 18th International Annual EurOMA Conference 2011]
    This paper explores how firms can generate competitive advantage by simultaneously addressing the dimensions of eco-sustainability and innovation in manufacturing processes. The eco-sustainability dimension is divided into eco-efficiency and eco-effectiveness while the innovation dimension is divided into incremental and radical innovation. These two dimensions are combined in an eco-sustainability & innovation matrix which allows to build clusters of studied firms. In order to shed more light into the connectedness of these two dimensions and the impact on competitive advantage, case studies are conducted with firms that are actively engaged in eco-sustainability and innovation initiatives.
    04 - Beitrag Sammelband oder Konferenzschrift
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    Publikation
    Using Causal Loop Diagrams (CLD) as an organisational learning tool to raise management awareness of the eco-sustainability challenge and to facilitate operational problem solving
    (2011) Hinz, Andreas; Scherrer-Rathje, Maike; Gütter, Saskia [in: 18th International Annual EurOMA Conference 2011]
    This paper introduces Causal Loop Diagrams (CLD) as an organisational learning tool which should help managers of manufacturing firms to build awareness and understanding of the eco-sustainability challenge. In order to achieve that, the literature and case studies are used to analyse the drivers of the eco-sustainability challenge as well as their impact on innovation in the form of eco-efficiency and eco-effectiveness. Better understanding supports management to deal with this challenge and to sustain competitive advantage. CLD are a useful tool to structure and visualise components of the sustainability challenge and to highlight important cause-effect relations between components.
    04 - Beitrag Sammelband oder Konferenzschrift