Jeive, Michael
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Jeive, Michael
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- PublikationPurchasing decision making of cosmetics: a comparative study between Swiss and Chinese consumers(Asia Business Research Corporation, 2020) Neves Gomes, Joana; Jeive, Michael; Lim, Leng Khim (Lynn) [in: Asian Journal of Business Research]Despite the rapid growth of the Chinese market since the initial opening up in 1978, a significant number of international consumer goods companies have struggled to find a firm and consistently profitable foothold in the market. This is often attributed to national cultural differences. Using projective technique for data collection, the research analysed female cosmetic consumers in China and in Switzerland, a market that Western manufacturers are familiar with. Due to significant regional differences within both countries, the study analysed consumers from Shanghai and Harbin, and the French and German-speaking areas of Switzerland. The study found out that there are large differences between the behaviour of consumers in Switzerland and China, but also within each country, particularly China. However, there are some similarities between the behaviour of consumers from Switzerland and Harbin. The findings provide a good insight for marketers wanting to enter or change their strategy in China or Switzerland, but particularly for Western manufacturers who are already present and familiar with the Swiss market and want to succeed in the Chinese market.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationApplying a trust lens to the study of international strategic alliance negotiations(Inderscience, 2019) Jeive, Michael [in: European Journal of International Management]This paper considers the value of applying a trust lens to the study of international strategic alliance negotiations. This paper considers that, in the context of international strategic alliances, negotiation is not limited to the process of reaching an initial agreement, but also includes the implementation and joint value creation phases. In a context where neither party has the power to enforce values on the other, the process of negotiating values and managing expectations brings the structures of the working relationship into sharp focus illuminating the ongoing process whereby agreed or accepted behavioural values emerge and begin to underpin the collaborative endeavour. Following a brief cultural diversion to show how the trust lens can illuminate the development of alliance culture, the paper provides an overview of key recent literature on the conception of trust and trust development before returning to a discussion of trust and negotiation and especially of the strategic alliances.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationConflict resolution in companies and organisations constructive, socially acceptable, resource-efficient. The Olten Model of conflict analysis and conflict resolution(01.07.2012) Künzi, Sabine; Jeive, Michael99 - Sonstiges
- PublikationWie kategorisch sind die Kategorien?(2012) Amstutz, Nathalie; Ursula Meyerhofer; Jeive, Michael [in: Diversity an Hochschulen]01 - Zeitschriftenartikel, Journalartikel oder Magazin
- PublikationGrossbritannien: Beyond Diversity, Equality? Diversity Management in UK Tertiary Education. Gender und Diversity an Hochschulen. Praxisbeispiele aus Deutschland, Grossbritannien und Norwegen und Empfehlungen zur Umsetzung in der Schweiz(2012) Jeive, Michael; Çetinkaya, Nee; Jeive, Michael; Meyerhofer, Ursula05 - Forschungs- oder Arbeitsbericht
- Publikation99 - Sonstiges
- PublikationVertrauen als Erfolgsfaktor in Teams(IDG, 23.03.2009) Jeive, Michael; Schibli, Olga; Ziegler, Roman [in: Computerworld]01B - Beitrag in Magazin oder Zeitung