Milow, Uta

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Uta
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Milow, Uta

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  • Vorschaubild
    Publikation
    Sustainability orientation in conventional start-ups
    (Maastricht University Press, 2023) Milow, Uta; Gonzalez, Abel Diaz; Koning, Juliette; Bocken, Nancy [in: Building partnerships for more sustainable, resilient and regenerative business models. Introduction to the New Business Models 2023 Conference proceedings]
    Sustainable entrepreneurship research often evaluates start-ups that pursue a sustainability goal as a main aspect in their business model or at least follow an ethical motivation. In this study so called conventional start-ups will be examined that do not have this special sustainability focus or ethical motivation as a core of their business model. The question is if and in which areas these numerous start-ups contribute to sustainability in our economy and how this contribution could be improved. Therefore, the sustainability orientation and previous experience in sustainability management of the founding teams was examined. Secondly, the types of ecological and social contributions and their extend were explored. 26 start-ups were interviewed with a semi-structured interview guide. In this explorative study, the interview transcripts were qualitatively analyzed. Many teams claim to have a sustainability-oriented mindset. The experience in managing sustainability issues in previous jobs or projects is low, though. Overall, ecological and social issues play a minor role in the analyzed conventional start-ups' founding processes, and if, they mostly contribute to areas that are easy to implement. The focus of the start-ups was to first enter the market and gain revenue and include sustainability aspects later. As start-ups would have the chance to include sustainability improvements more easily at an early stage, though, support should be developed that offers training and best practice for conventional start-ups. The generally positive attitude of the interviewees towards sustainability is promising. Future research could further explore sustainability contribution patterns of conventional business models to make support more effective.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Sustainability orientation in business models of Swiss start-ups
    (2021) Milow, Uta; Gerber, Aurona; Hinkelmann, Knut [in: Proceedings of Society 5.0 Conference 2021]
    Research on Sustainable Business Models of start-ups currently focuses on those which pursue a sustainability goal as a main aspect and at least also follow an ethical motivation, possibly in addition to the profit motive. This paper aims to firstly identify useful criteria for describing sustainability in business models and secondly does an investigation on the sustainability orientation and implementation in business models of participating start-ups in the Swiss Innovation Challenge, a business plan competition. As sustainability was no criterion in the application process, many of the start-ups didn’t have a strong sustainability orientation. It will be examined to what extent these start-ups take sustainability aspects into account, and which ones in detail. Secondly, it is examined which business model types are used here in order to identify prevailing types and patterns for start-ups that are not selected for their sustainability orientation. The 25 start-up teams were interviewed with a semi-structured interview guide, including an evaluations of sustainability criteria. Almost all start-ups have a strong profit orientation and many also consider sustainability in their business model, though mostly with only one field of action. The linear business model is dominant and only few start-ups contribute to the circular economy. Another outcome of the survey is that the sustainable business model patterns should be adapted for this target group of start-ups not geared towards sustainability for future research.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Universities talk, students walk: promoting innovative sustainability projects
    (Emerald, 2020) Daub, Claus-Heinrich; Hasler, Marina; Verkuil, Arie Hans; Milow, Uta [in: International Journal of Sustainability in Higher Education]
    The paper aims to describe an innovative approach of integrating sustainability into the structures and processes of a business school without creating resistance. The paper outlines aspects that need to be considered and steps that need to be taken to run a sustainable entrepreneurship competition supporting as many high-quality projects as possible. It describes the importance of developing an independent instrument that meets the specific needs of sustainable entrepreneurs in project planning. The sustainable innovation plan is explained.
    01A - Beitrag in wissenschaftlicher Zeitschrift