Ochsner, Andrea
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- PublikationAnalytics of social media data - State of characteristics and application(Elsevier, 2022) Zachlod, Cécile; Samuel, Olga; Ochsner, Andrea; Werthmüller, Sarah [in: Journal of Business Research]01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationExploring an unfamiliar space. Reflections on the socio-psychological aspects of synchronous online teaching(Universitat Politècnica de València, 2021) Ochsner, Andrea; Domenech, Josep; Merello, Paloma; de la Poza, Elena [in: 7th International Conference on Higher Education Advances (HEAd'21)]Online technologies provide a myriad of new teaching and learning methods, and while those new technologies have a lot of advantages, the rapid change from face-to-face to online teaching and distance learning during the COVID-19 pandemic has made certain disadvantages visible, too. This paper focuses on the psychological impact of online learning on students, specifically in connection with the move from a well-known place, the university campus, to an unknown space, the online classroom. It explores why uncertainty and anxiety can result in reluctance to engage, a process that is caused by a lack of social information, low peer bonding possibilities and obstacles to create a sense of belonging. The findings are based on a general, theoretical understanding of psychological aspects that impact the virtual classroom, as well as on observations made during the lockdown period and its subsequent months of online teaching, drawing on concepts from social psychology, i.e. social cognition, social perception and conformity. What has become undoubtedly evident is that while the new technologies create new and creative spaces for teaching and learning, they are by no means free of stress and anxiety.04B - Beitrag Konferenzschrift
- PublikationAvoiding the iceberg: conceptual and didactic alternatives to essentialist paradigms of intercultural communication(A Consortium of American Referred Publications Location, 2018) Thorrold, Craig; Ochsner, Andrea [in: Conference of the International Journal of Arts & Sciences]The dominant paradigm in the field of intercultural communication is the dimensional model of national cultures developed by Geert Hofstede and further elaborated by authors such as Fons Trompenaars and Charles Hampden-Turner, Richard Lewis and the authors of the GLOBE report. This model seeks to explain the behavior of individuals, especially in business contexts, through reference to numerical or relative values extrapolated from empirical data on the level of individual countries for a specific number of abstract variables that are supposedly connected with fundamental questions of social organization. This paradigm has enjoyed considerable favour in the area of intercultural studies, especially in the area of training, but in recent years it has also been subject to sustained critique from academics who have raised fundamental objections to its theoretical foundations, its methodology, its conclusions, and its claims to practical relevance. The current paper summarizes these objections and considers their01A - Beitrag in wissenschaftlicher Zeitschrift