Özdemir, Feriha
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Özdemir
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Feriha
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Feriha Özdemir
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- PublikationPlatform-based solutions in the German craft sector(2022) Said, Christophe; Özdemir, FerihaDigitalization continues to gain in importance. Entire industries have been revolutionized by platform-based companies. Companies that cannot keep up with this rapid change will sooner or later lose out. This development is not limited to industry or commerce; it will also affect traditional industries such as the skilled trades in the foreseeable future. Therefore, the following research questions are examined in more detail in this paper: - What opportunities and challenges do digital platforms offer as an (additional) business model for craft enterprises? - How can craft enterprises use these insights? Studies show that the challenges outweigh the opportunities when it comes to developing a platform of their own for small craft enterprises. A development time of several years, barriers to thinking, and a lack of personnel and time resources inhibit innovative investments within the craft enterprises. Nevertheless, the opportunities that come with the use of an in-house or external platform are of great importance for the survival of craft enterprises. As technology advances, the industry will become a strong competitor for the manufacturing trades. Through digital platforms, small businesses can build up a network and thus save costs and increase efficiency. In addition, many customers request an increasingly comprehensive holistic service which must be implemented primarily using digitized processes. Consequently, many small craft businesses must deal with this topic. At present, most companies are relying on their business model. Future developments are not adequately questioned and consequently a strategy is missing. This poses the risk that early entry will be missed. In addition, some gaps have been noticed in the research; for example, the lack of differentiation between rating or mediation platforms and a holistic ecosystem, the lack of investigation of private and public platforms, and the (future) role of industry in the craft sector.06 - Präsentation
- PublikationDeveloping digital service systems innovations in SME especially crafts(2019) Özdemir, Feriha; Said, Christophe; Strina, GiuseppeNew digital start-ups are threatening business models of traditional service providers. Creating new service systems innovations in a digital world has reached a new dimension. Examples like Uber and Zipcar in transportation, Airbnb in hotels and hospitality or AngelList in venture capital reflect the digital disruptions that began two decades ago. Especially SME businesses in the field of crafting are facing new challenges in developing innovative service systems. The purpose of this study is to examine, exemplary in selected companies, to what extent accompanying concepts / coaching concepts for SME can be developed specifically to help crafts, to identify digitization and digitalization potentials for the company and to realize new innovative services. The focus is clearly on the transferability of these concepts to other craft SMEs to help them developing digital smart services.06 - Präsentation
- PublikationDevelopment of service innovation – A transition to electromobility in urban but rural structured regions in Germany(2018) Özdemir, Feriha; Said, ChristopheThis paper presents a research project with the goal to promote the framework of service innovation for electromobility in an urban and rural structured area with a high automobile-dependency. We work with the contextual-relational approach by integrating all actors in this process. This is a networked innovation cooperation with regional companies and the city council. Changing the mobility culture takes time and is unlikely. But it becomes possible by recreating the context and framework of mobility. The major results of our field study focus on two factors: the mental approach to mobility options and the infrastructural conditions. User acceptance of electromobility is indicated to play a key role in terms of new mobility. The probability of rational justified changes is lower than raising the emotional perception by using and testing electromobility that has positive effects on its social acceptance. Users share positive contagious emotions that we know from crowd research. We call it the “coolness resp. flow factor” of electromobility. Future mobility isn't about less mobility, but rather a different way of being mobile and using different types of mobility solutions.06 - Präsentation
- PublikationFuture Mobility in Case of Electro-Mobility in a German Regiopolis(2018) Özdemir, Feriha; Said, Christopheindustrialized countries, is a major challenge. Electromobility is intended with a huge potential of sustainable innovation and will emerge in urban areas. Urban mobility solutions are changing and become multi-modal sharing systems which combine different mobile alternatives. Nevertheless, changing the mobility culture means changing mobility habits, practices and values and allaying fear of new things. Younger generations currently undergo a transformation towards a multi-modal sharing system and collaborative economy. Both are regarded as interventions against the automobile path-dependency (Urri 2006). The transition into electromobility is a chance for urban regions to design an environmentally friendly mobility form (German Federal Ministry of Economics and Technology 2016). This research project works with the contextual-relational approach that integrates all actors in this changing process. The goal is to design and promote a framework of electromobility in an urban area in Germany with a high automobile- dependency. This happens by a networked innovation cooperation with regional companies and the city council. The transformation of the mobility culture towards new mobility solutions happens in four separate but collaborative service development processes.06 - Präsentation