Development of service innovation – A transition to electromobility in urban but rural structured regions in Germany
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2018
Typ der Arbeit
Studiengang
Typ
06 - Präsentation
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Verlagsort / Veranstaltungsort
Toronto
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
This paper presents a research project with the goal to promote the framework of service innovation for electromobility in an urban and rural structured area with a high automobile-dependency. We work with the contextual-relational approach by integrating all actors in this process. This is a networked innovation cooperation with regional companies and the city council. Changing the mobility culture takes time and is unlikely. But it becomes possible by recreating the context and framework of mobility. The major results of our field study focus on two factors: the mental approach to mobility options and the infrastructural conditions. User acceptance of electromobility is indicated to play a key role in terms of new mobility. The probability of rational justified changes is lower than raising the emotional perception by using and testing electromobility that has positive effects on its social acceptance. Users share positive contagious emotions that we know from crowd research. We call it the “coolness resp. flow factor” of electromobility. Future mobility isn't about less mobility, but rather a different way of being mobile and using different types of mobility solutions.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
XIX ISA World Congress of Sociology
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
15.07.2018
Enddatum der Konferenz
21.07.2018
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Nein
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Peer-Review des Abstracts
Open Access-Status
Lizenz
Zitation
Özdemir, F., & Said, C. (2018). Development of service innovation – A transition to electromobility in urban but rural structured regions in Germany. XIX ISA World Congress of Sociology. https://irf.fhnw.ch/handle/11654/42951