Daub, Claus-Heinrich

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Claus-Heinrich
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Daub, Claus-Heinrich

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2021 - 20223
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Anfangsdatum: 2020 × Enddatum: 2023 × Dateien dazu vorhanden?: Ja ×

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  • Vorschaubild
    Publikation
    Start-up incubators for refugees. How to develop and deploy entrepreneurial skills to generate impact
    (Academic Conferences International Limited, 2022) Hinz, Andreas; Daub, Claus-Heinrich; Sklias, Pantelis; Apostolopoulos, Nikolaos [in: Proceedings of the 17th European Conference on Innovationand Entrepreneurship ECIE 2022]
    Refugee entrepreneurs play an increasingly important role in the ecosystem. However, they may find themselves unable to use their potential because they lack relevant skills, encounter language barriers, have weak local networks and deal with personal problems. Start-up incubators for refugees address these challenges by offering programmes that empower them to develop and deploy entrepreneurial skills for business creation. This work-in-progress paper presents initial insights on skill-related programme elements which will be extended into a detailed analysis of resulting types of economic impact.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    The role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine
    (Business Perspectives, 2021) Lobachevska, Ganna; Daub, Claus-Heinrich [in: Innovative Marketing]
    This paper aims to investigate the impact of Corporate Social Responsibility (CSR) of Fast Moving Consumer Goods (FMCG) companies on consumer buying behavior in the Ukrainian market. The qualitative data for this study were collected with the help of semi-structured interviews conducted with a total of 10 respondents, including 5 Ukrainian consumers (with different levels of responsible consumption adoption) and 5 CSR experts from FMCG companies located in Ukraine (both local and global; with CSR adoption level varying from low to well-developed). The data obtained for this study revealed that the level of consumer awareness about CSR in Ukraine is still low. However, the level of awareness and the actual consumption of responsible products are constantly growing. The results also show that Ukrainian consumers who already have some level of awareness about CSR perceive CSR communication as more credible when it does not originate from the company directly or is endorsed by a third party. At the same time, interviewed experts stated that to raise awareness among the wider population, FMCG companies have to communicate their CSR achievements directly and massively. Ukrainian consumers are mostly impacted by the product-related CSR type, such as bio-ingredients and sustainable packaging. Price premium for responsible products is the key factor that causes the “intention-behavior gap” in Ukraine. Practitioners from the FMCG industry in Ukraine may use the information provided by this study to shape their CSR strategies, which will allow them to cater to societal demands and, as a result, impact consumer buying behavior.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild
    Publikation
    Challenges of implementing zero waste strategies in the gastronomy industry
    (2021) Daub, Claus-Heinrich; Gerhard, Carole; Altermatt, Monisser; Gerber, Aurona; Hinkelmann, Knut [in: Proceedings of the first international conference on society 5.0]
    This case tells the story of the Café spurlos which aims at becoming a zero waste business and thus making a significant contribution to combating one of the greatest challenges facing society today: the transformation of the eco-nomic system into a circular economy. Besides the COVID-crisis and the thereof resulting issues, the café also faces challenges related to its vision of incorporat-ing the zero waste philosophy in its concept. The case explores the complexity of zero waste, analyses further hurdles for zero waste endeavors in the gastronomy industry and illustrates the constant balancing act of social businesses between staying true to one’s mission and catering to the needs, wants and expectations of the market.
    04B - Beitrag Konferenzschrift