2022, Gatziu Grivas, Stella, Giovanoli, Claudio, Grasshoff, Gunnar, Imhof, Denis, Hinkelmann, Knut, Gerber, Aurona

The digital age poses manifold challenges and difficult conditions for all sizes of organizations in all industries. Organizations need to adapt to complex challenges and difficult conditions and to plan and execute their digital transformation strategies. More and more organizations need support by strategic business consulting companies which must be offered in an effective and efficient way so that also small and medium sized companies can profit from it to stay competitive. Our research work focusses on the development of online strategic consulting tools offered as self-services on a web-based platform supporting the definition of digital transformation strategy. The so-called Digital Backpack Assessment (DBA) measures the digital maturity and proposes possible cases for changes. The tool follows the following principles: (1) A holistic approach with focus on the customer orientation, the business models, the organizational excellence, and the operational excellence. (2) An open strategy approach where several stakeholders from the company participate