von Kutzschenbach, Michael

Profilbild
E-Mail-Adresse
Geburtsdatum
Projekt
Organisationseinheiten
Berufsbeschreibung
Nachname
von Kutzschenbach
Vorname
Michael
Name
von Kutzschenbach, Michael

Filter

2018 - 20192
Filter zurücksetzen

Einstellungen

Anfangsdatum: 2018 × Institut: Institut für Wirtschaftsinformatik ×

Suchergebnisse

Gerade angezeigt 1 - 2 von 2
  • Vorschaubild nicht verfügbar
    Publikation
    Enhancing reflective practices within business management education: what kinds of e-learning scenarios can be designed?
    (ACM, 2019) Inglese, Terry; von Kutzschenbach, Michael; Witschel, Hans Friedrich [in: IC4E '19. 10th International Conference on E-Education, E-Business, E-Management and E-Learning]
    Contrary to the dominant appearance of the topic ‘digitalization,’ a majority of managers do not know what it means and how they can leverage the development of new technologies and disruptive innovations for their business. Furthermore, doing business is getting increasingly complex due to globalization and specialization. Thus, it looks like everybody is hyperactively looking for an external solution to their managerial challenges while, at the same time, managers seem to have lost their intuition for future direction and are unable to step back and think about intended and unintended consequences of the digital revolution. We, who provide business management education for future leaders, are concerned about this development and teach our students to appreciate the discomfort with the hard work of thinking and reflecting to learn from the insights about innovation, strategy and personal development to achieve improved leadership competence. In this paper, we will present our lessons learnt from asking students of a leadership class at an applied university to write a reflective journal for deep learning purpose.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Using feedback systems thinking to explore theories of digital business for medtech companies
    (Springer, 2018) von Kutzschenbach, Michael; Schmid, Alexander; Schoenenberger, Lukas; Dornberger, Rolf [in: Business information systems and technology 4.0. New trends in the age of digital change]
    The rapid innovation of digital technologies poses a significant challenge to the healthcare sector. Digital technologies are transforming stakeholder relationships among established industry actors, including those of manufacturers, hospitals, and patients. To be ahead of competitors and to maintain profitability, medical device technology manufacturers (medtech companies) are urged to shift their business focus from product to customer excellence and thus invest in service offerings, focusing on the costs of alternative value delivery and patient outcomes. Such investments require a systemic and holistic understanding of how these changes in strategy affect the external and internal competitive environment. In this chapter, we propose the use of feedback systems thinking to explore the intended and unintended consequences of shifts in strategy, from sequential value chains to platform-oriented thinking. Taking the perspective of a medtech company in the value chain, we highlight challenges arising from hidden limits to growth that prevent the realization of intended achievements. Based on this, we develop hypotheses for the intended and unintended consequences of investing in digital service offerings. We conclude with a discussion of how systems thinking and modeling can support digital strategy development.
    04 - Beitrag Sammelband oder Konferenzschrift