Liquid App. Engaging Gen Zs with personal finances through gamification
Lade...
DOI der Originalpublikation
Projekttyp
angewandte Forschung
Projektbeginn
01.10.2025
Projektende
28.02.2026
Projektstatus
laufend
Projektkontakt
Projektmanager:in
Beteiligte
Beschreibung
Zusammenfassung
This project explores how to make personal finance more approachable and engaging for Gen Z through playful, intuitive interactions and gamified design.
By transforming tedious tasks like sorting transactions into rewarding experiences, we aim to support financial literacy and healthy money habits in ways that resonate not only with younger users but also those who find traditional finance apps too complex or unengaging.
The feasibility study will deliver science-backed interaction designs and the web-based proof-of-concept. The outcomes of the project will directly inform product development, the ways to expand our addressable market, and create a clear competitive advantage.
Link
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Hochschule
Hochschule für Informatik FHNW
Institut
Institut für Interaktive Technologien
Finanziert durch
Hightech Zentrum Aargau AG (HTZ)
Projektpartner
Liquid Network
Auftraggeberschaft
SAP Referenz
T306-0026-2 -> I316-0044-2
Schlagwörter
Fintech
Interaction Design
UX
Gen Z
Interaction Design
UX
Gen Z