Liquid App. Engaging Gen Zs with personal finances through gamification
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DOI of the original publication
Project type
angewandte Forschung
Project start
01.10.2025
Project end
28.02.2026
Project status
laufend
Project contact
Project manager
Contributors
Description
Abstract
This project explores how to make personal finance more approachable and engaging for Gen Z through playful, intuitive interactions and gamified design.
By transforming tedious tasks like sorting transactions into rewarding experiences, we aim to support financial literacy and healthy money habits in ways that resonate not only with younger users but also those who find traditional finance apps too complex or unengaging.
The feasibility study will deliver science-backed interaction designs and the web-based proof-of-concept. The outcomes of the project will directly inform product development, the ways to expand our addressable market, and create a clear competitive advantage.
Link
Created during FHNW affiliation
Yes
Strategic action fields FHNW
School
Hochschule für Informatik FHNW
Institute
Institut für Interaktive Technologien
Financed by
Hightech Zentrum Aargau AG (HTZ)
Project partner
Liquid Network
Contracting authority
SAP reference
T306-0026-2 -> I316-0044-2
Keywords
Fintech
Interaction Design
UX
Gen Z
Interaction Design
UX
Gen Z