Liquid App. Engaging Gen Zs with personal finances through gamification

Abstract

This project explores how to make personal finance more approachable and engaging for Gen Z through playful, intuitive interactions and gamified design. By transforming tedious tasks like sorting transactions into rewarding experiences, we aim to support financial literacy and healthy money habits in ways that resonate not only with younger users but also those who find traditional finance apps too complex or unengaging. The feasibility study will deliver science-backed interaction designs and the web-based proof-of-concept. The outcomes of the project will directly inform product development, the ways to expand our addressable market, and create a clear competitive advantage.