Women in Sales: exploring and addressing the gender gap in Turkey

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Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
Gender-based gaps are found in all countries and economies of the world, but in Turkey, the issues of gender inequality are particularly evident. Apart from the cultural factors contributing to the gender gap in the Turkish salesforce, the sales function presents various obstacles to narrowing the imbalance, such as being viewed as a masculine profession and negative perceptions of salespeople.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
RICKLI, Natalie Avila, 2021. Women in Sales: exploring and addressing the gender gap in Turkey. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41225