Leveraging AI to Enhance Startup Growth ImpactLab

Abstract

The democratization of AI presents a transformative opportunity for early-stage startups. However, most startups adopt AI tools tactically rather than strategically, leading to significant inefficiencies and squandered potential. The client, ImpactLab FHNW, has a 13-stage innovation funnel for nurturing ventures but lacked a standardized playbook to map AI capabilities to its framework. This left startups to navigate the complex AI landscape alone, resulting in repeated mistakes and missed opportunities.