Successful communication on TikTok for the Swiss Tropical and Public Health Institute (Swiss TPH)

dc.contributor.authorÜlker, Muhammet
dc.contributor.mentorGnocchi, Aldo
dc.contributor.partnerSwiss Tropical and Public Health Institute, Allschwil
dc.date.accessioned2024-12-03T19:15:41Z
dc.date.available2024-12-03T19:15:41Z
dc.date.issued2024
dc.description.abstractSwiss TPH lacks a TikTok presence, missing out on an engaging with a (younger) audience in one of the most used social media platforms in the world. Therefore, this thesis will investigate the possible integration of TikTok into the social media portfolio of Swiss TPH and assess how this platform aligns with Swiss TPH’s mission and if it could help the institute achieve their communication goals.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/48824
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBasel
dc.subject.ddc330 - Wirtschaft
dc.titleSuccessful communication on TikTok for the Swiss Tropical and Public Health Institute (Swiss TPH)
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication38ae541f-7faf-45c7-a621-919bef79d05b
relation.isMentorOfPublication.latestForDiscovery38ae541f-7faf-45c7-a621-919bef79d05b
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Sammlung
Bachelor of Science