The future primary bank relationship? Chances for the VZ Depository Bank
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Authors
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Publication date
2021
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Abstract
The literature has shown that convenience and flexibility in fulfilling customer needs in banking are key to successful banking relationships. Further, digitalization (namely, via third parties) will enable banking ecosystems to thrive in the future and are threatening current business models. The thesis investigates the deepening of current client relationships, which are known as the Hauptbankbeziehung in German. To gain a deeper relationship, it is necessary to serve customer needs and offering the right products and services.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
BERLI, Severin, 2021. The future primary bank relationship? Chances for the VZ Depository Bank. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41057