Meeting the Needs of Swiss Agriculture Participants in Seed Distribution: Market-Driven Insights in the Maize Seed Market

Abstract

Declining farm numbers coupled with growing farm sizes, an ageing farm management workforce and an impending generational change are bringing about lasting changes to the market structure of Swiss agriculture. At the same time, demands for efficiency, availability, advice and digital information services are increasing. For KWS Suisse SA, the question arises as to what extent the existing, heavily trade-dominated distribution structure will continue to meet the future needs of farmers and contractors in the maize seed market.