From strategy via business model to tactic formulation - Providing Curaden AG with a tactic proposal for their strategy to enter the Thai market with their software solution
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Abstract
Curaden AG is a company specialised in the dental health sector and wants to expand its IT solution for dental care practices. More accurately, Curaden AG has set the strategic intention to enter the market of Thailand with its software solution PracticeDent. PracticeDent is a comprehensive and user-friendly management system which allows practices to manage every aspect of their business. Accordingly, this thesis’ objective is to provide Curaden AG with a carefully elaborated tactic proposal for their market entry in Thailand.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
DIRR, Miro und Deniz ERDIN, 2019. From strategy via business model to tactic formulation - Providing Curaden AG with a tactic proposal for their strategy to enter the Thai market with their software solution. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40719