Augmented Reality in the sale cf lighting solutions

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Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Basel
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Practice partner / Client
Abstract
Sales of products through physical points of sale are increasingly declining, while sales through digital channels showcase a steady increase for both the market and the client company. Ribag is negatively affected by this trend. To close the gap between offline and online, the client committioned a research on the market for AR software which, in combination with the existing e-business solution, have the potential of supporting the pre-purchase process and drive sales.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
TORMENE, Davide, 2019. Augmented Reality in the sale cf lighting solutions. Basel: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40576