Business Case for Intramedullary Reamers

Abstract

The strategic focus of a world-wide operating medical device company is to improve its position in the intramedullary nail market by offering a competitive reaming solution. Reamers (instrument) are used to prepare the bone before nails (implant) are inserted. Preliminary research shows that the current reaming solution is not comprehensive compared to competitors. Therefore, a business case shall be created that identifies customer needs, assesses the current market and competitors, and suggests features and options a future reaming solution should have.