Marketing Plan for a Fashion Startup Company Distribution and Promotion Strategies for the Market Entry in Selected European Countries

Abstract

In order to evaluate suitable market expansion strategies for a fashion startup company, it is the author's priority to identify the market attractiveness of selected European countries regarding the sale of mid-range apparel products targeting women aged 18 to 35. On the basis of the market analysis results, suitable distribution and promotion strategies are elaborated in connection with the efficient and effective use of the company's resources.