Market Analysis of a Business Innovation S&B Institution for Career and Life Development Inc.

Abstract

During the research and elaboration of this paper the following two research questions were defined: How can the Profolio assessment tool be optimized in order to meet the expectations and needs of the target market? And Which marketing strategy can S&B Institution implement, in order to optimally position itself in the health care sector? Market opportunities, risks and strengths and weaknesses of the product should be clarified. The goal of this bachelor thesis is to draw a snapshot of the current situation on the health care sector and formulate recommendations for the S&B Institution.