Artificial Intelligence in the Creative Industry
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
AI in the advertising industry is currently still in a phase of exploration, where possibilities and limitations are just being examined. But the advertising agencies are in disagreement whether to anticipate the tremendous potential of AI with fear or joy. Therefore, this empirical study defines the status of the AI usage of Swiss advertising agencies and the impact that AI will have on them. Additionally, it identifies the improvements through AI and provides a recommendation for Swiss advertisers on how to prepare for the advances of AI.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
GARLEY, Ike und Ivana STANIC, 2018. Artificial Intelligence in the Creative Industry. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40251