Reducing individual meat consumption: The role of socio-psychological factors and the stage model of behavioral change

No Thumbnail Available
Authors
Weibel, Christian
Ohnmacht, Timo
Kossmann, Katharina
Author (Corporation)
Publication date
2019
Typ of student thesis
Course of study
Type
01A - Journal article
Editors
Editor (Corporation)
Supervisor
Parent work
Journal of Food Quality and Preference
Special issue
DOI of the original publication
Link
Series
Series number
Volume
73
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Place of publication / Event location
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The aim of this study is to identify the factors involved in reducing meat consumption. Meat consumption is a major contributor to greenhouse gas (GHG) emissions and thus to climate change. Since meat consumption is a voluntary form of behavior, and since only 1.4 percent of the Swiss population are strict vegetarians, there is considerable potential for behavioral change. We propose an integrated and dynamic model based on a theory of planned behavior and a phase model of behavioral change to identify the factors involved in encouraging behavioral change and to discuss their practical implications. Our findings, based on a representative survey applying a multi-nominal logit approach, suggest that it is mainly attitude, perceived behavioral control, personal norms and problem-awareness that have significant impacts on the phase an individual has reached in a process of behavioral change (pre-decision, pre-action, action and post-action). The theoretical, empirical and practical implications discussed here will increase our understanding of the effectiveness of interventions aimed at reducing meat consumption. This should aid public authorities, policy-makers and marketing professionals in deciding how to promote a meat-reduced diet by choosing the most promising factors for behavioral change.
Keywords
Meat consumption, Climate change, Phase models, Behavioral change
Subject (DDC)
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
0950-3293
1873-6343
Language
English
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
publication.page.publication.state.Pre-printinprinting
Review
Peer review of the complete publication
Open access category
License
Citation
WEIBEL, Christian, Timo OHNMACHT, Dorothea SCHAFFNER und Katharina KOSSMANN, 2019. Reducing individual meat consumption: The role of socio-psychological factors and the stage model of behavioral change. Journal of Food Quality and Preference. 2019. Bd. 73. DOI 10.1016/j.foodqual.2018.11.011. Verfügbar unter: http://hdl.handle.net/11654/26784