How an advertising agency adapts its value proposition in times of digitalisation

No Thumbnail Available
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The advertising industry has changed significantly over the past few years and decades. Digitalisation and digital developments have brought and are constantly bringing new advertising trends and possibilities into the market. The media landscape has gone through an immense transformation and with it, the media consumption is also going through constant change. For an advertising and communication agency like fachwerk Kommunikation AG, this requires different measures to be taken with the goal of being able to provide its clients with the best possible solutions for their requests.
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
WIDMER, Marina, 2020. How an advertising agency adapts its value proposition in times of digitalisation. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39711