Market research and entry strategy for Vietnam
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Author (Corporation)
Publication date
2020
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Swisslog AG, Buchs AG
Abstract
Our client operates in the intralogistics industry, providing integrated and fully automated logistics solutions for warehouses and distribution centers. The company serves the European, North American, and Asian markets and recognizes, that the Asian market has been showing potential for automation over the last years and seeks to explore the possibility of entering new markets in the region, namely Vietnam. For this purpose, the FHNW project team has been tasked with conducting further research, especially in our client’s target sectors of pharmaceuticals, food and beverage, and retail.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Staub, D., Hulliger, U., Huynh, T. T. V., Vo, T. D. A., Miao, Y., & Schütz, A. (2020). Market research and entry strategy for Vietnam [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40832