Determining Key Terminology for a Marketing Campaign
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Series
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Volume
Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Abstract
Recent years have seen increasing interest in sustainability and blockchain. However, much of the world’s population remains unfamiliar with these topics. To bridge this gap, the authors conducted an online survey and expert interviews. The thesis aims to grasp how the target audience views keywords like Blockchain, Crypto, Web3, Sustainable Commute, CO₂ Avoidance and Reduction, and Proof of Sustainability. Ultimately, the authors aim to answer the following research question: “How do individuals aged 18–35 respond to and perceive keywords related to sustainability, blockchain, and crypto?"
Keywords
Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
ACKERMANN, Raphael und Filip JEVREMOVIC, 2023. Determining Key Terminology for a Marketing Campaign. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42120