Determining Key Terminology for a Marketing Campaign

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Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
Recent years have seen increasing interest in sustainability and blockchain. However, much of the world’s population remains unfamiliar with these topics. To bridge this gap, the authors conducted an online survey and expert interviews. The thesis aims to grasp how the target audience views keywords like Blockchain, Crypto, Web3, Sustainable Commute, CO₂ Avoidance and Reduction, and Proof of Sustainability. Ultimately, the authors aim to answer the following research question: “How do individuals aged 18–35 respond to and perceive keywords related to sustainability, blockchain, and crypto?"
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
ACKERMANN, Raphael und Filip JEVREMOVIC, 2023. Determining Key Terminology for a Marketing Campaign. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42120