The perfect match. A practical framework for effective influencer marketing in the tourism industry
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Author (Corporation)
Publication date
2025
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editor (Corporation)
Supervisor
Parent work
Marketing and Smart Technologies. Proceedings of ICMarkTech 2024, Volume 1
Special issue
DOI of the original publication
Link
Series
Smart Innovation, Systems and Technologies
Series number
438
Volume
1
Issue / Number
Pages / Duration
773-791
Patent number
Publisher / Publishing institution
Springer Singapore
Place of publication / Event location
Ponta Delgada
Edition
Version
Programming language
Assignee
Practice partner / Client
Keywords
Subject (DDC)
Event
International Conference on Marketing and Technologies (ICMarkTech)
Exhibition start date
Exhibition end date
Conference start date
05.12.2024
Conference end date
07.12.2024
Date of the last check
ISBN
978-981-96-3076-9
978-981-96-3077-6
978-981-96-3079-0
978-981-96-3077-6
978-981-96-3079-0
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
Beurer-Züllig, B., Rozumowski, A., & Hauri, D. (2025). The perfect match. A practical framework for effective influencer marketing in the tourism industry. In J. L. Reis, L. M. Gomes, Z. Bogdanović, & J. P. Marques dos Santos (Eds.), Marketing and Smart Technologies. Proceedings of ICMarkTech 2024, Volume 1 (Vol. 1, pp. 773–791). Springer Singapore. https://doi.org/10.1007/978-981-96-3077-6_48