What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods
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Authors
Burckel, Lucas
Author (Corporation)
Publication date
2021
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06 - Presentation
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Warschau
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330 - Wirtschaft
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Summer Seminar in Marketing
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English
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Yes
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Review
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Citation
LIM, Leng Khim (Lynn) und Lucas BURCKEL, 2021. What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods. Summer Seminar in Marketing. Warschau. 2021. Verfügbar unter: https://irf.fhnw.ch/handle/11654/43120