Crowdwork and employee commitment: new challenges for HRM

Abstract

Crowdsourcing for paid labour (paid crowdsourcing) will fundamentally change the relationships between actors in the labour market. Employee-employer-relations are mediated by an internet service platform provider, immediate contact between both sides become limited. This does have crucial impacts on form and scope of employee commitment regarding both their jobs and the organization, they work for. Traditional HRM is facing the challenge to either overcome the problems of lacking employee commitment or to organize crowdsourcing in a way that fosters new forms of commitment.