Communication strategy for netto Einkaufsgruppe AG

dc.contributor.authorJoller, Romy
dc.contributor.mentorJacob, Christine
dc.contributor.partnernetto Einkaufsgruppe AG, Balsthal
dc.date.accessioned2023-12-22T16:21:00Z
dc.date.available2023-12-22T16:21:00Z
dc.date.issued2019
dc.description.abstract230 members which are specialists in floor covering, home textiles and bedding belong to the group. The aim of this paper is to develop an action plan complementing the company’s current communication activities with common and modern practices from the industry.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40696
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleCommunication strategy for netto Einkaufsgruppe AG
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e52956a-1223-4665-8fdc-7bacad074ba4
relation.isMentorOfPublication.latestForDiscovery7e52956a-1223-4665-8fdc-7bacad074ba4
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Bachelor of Science