Improving Customer Data Quality at ABA MAN GmbH

Abstract

ABA MAN GmbH is currently dissatisfied with its customer information database in Microsoft Dynamics, which contains about 17'000 contacts in 11'000 companies. Although ABA believes that the database is of great value because of the contacts it contains, the master data is constantly changing, and it is difficult to keep track of the contacts manually. For example, if addresses change, the company has to search for new postal addresses or other contact data on platforms such as LinkedIn and SHAB. Currently, there is no uniform procedure for where the data is collected.