An Exploratory Study of Market Entry Opportunities for Marine Fish Oil in Japan

Abstract

In this context, the contracting company is a firm active in the management of industrial waste ranging from biofuels and bioliquids to feed products with operations in more than forty countries around the globe, including Japan. The company has previously engaged in collaborations with Japanese companies in the fish oil market. However, they have encountered challenges in expanding these collaborative efforts. Therefore, the goal for the company is to acquire insights on the business culture in Japan in addition to information on the current fish oil market situation and regulation framework