Guerilla Marketing for a Startup

Abstract

This thesis tackles the challenge of increasing brand awareness and user base for mtchbx in the competitive job market. It develops a unique guerrilla marketing plan to attract job seekers and employers, aiming to revolutionize the app's market impact and effectiveness in recruitment. The focus is on creating a distinctive marketing approach that differentiates mtchbx from traditional job-seeking platforms, catering to modern job market dynamics.