Public Marketing. Public Innovation. Ein praktischer Leitfaden für modernes, vernetztes Standortmarketing
dc.accessRights | Anonymous | |
dc.audience | Wissenschaft | |
dc.contributor.author | Müller, Markus | |
dc.contributor.author | Wagner, Claude | |
dc.contributor.author | Helbling, Thomas | |
dc.date.accessioned | 2015-10-05T15:43:20Z | |
dc.date.available | 2015-10-05T15:43:20Z | |
dc.date.issued | 2014 | |
dc.identifier.isbn | 978-3-8495-7623-3 | |
dc.identifier.uri | http://hdl.handle.net/11654/9871 | |
dc.language.iso | de | en_US |
dc.publisher | tredition | |
dc.spatial | Hamburg | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.subject.ddc | 659 - Werbung & Public Releations (PR) | |
dc.title | Public Marketing. Public Innovation. Ein praktischer Leitfaden für modernes, vernetztes Standortmarketing | |
dc.type | 02 - Monographie | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.ReviewType | Lectoring (ex ante) | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft FHNW | de_CH |
fhnw.affiliation.institut | Institute for Competitiveness and Communication | de_CH |
fhnw.publicationState | Published | |
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relation.isAuthorOfPublication | 8984d668-619f-4edc-ace0-a78003eb3ae3 | |
relation.isAuthorOfPublication.latestForDiscovery | 82f11891-9e0e-407d-95f9-27b82a422362 |