Customer insights for an insurance broker - outcome-based segmentation based on the Jobs-to-be-done Framework

dc.contributor.authorWoodtli, Sabrina
dc.contributor.mentorFuduric, Nikolina
dc.contributor.partnerIC Unicon AG, Reinach BL
dc.date.accessioned2023-12-22T16:41:26Z
dc.date.available2023-12-22T16:41:26Z
dc.date.issued2018
dc.description.abstractThe broker insurance market is described as a highly competitive market. In general, service providers are continuously under pressure to innovate by designing new services or adapting existing ones. This Bachelor Thesis is concerned with gaining customer insights through the Jobs-to-be-done Frame-work. Customer insights gained during the Outcome-driven innovation process support the decision makers' innovation strategy for business to business customer.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41326
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleCustomer insights for an insurance broker - outcome-based segmentation based on the Jobs-to-be-done Framework
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublicationb4a8873f-1bb5-472f-821e-e0caee0fae83
relation.isMentorOfPublication.latestForDiscoveryb4a8873f-1bb5-472f-821e-e0caee0fae83
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Sammlung
Bachelor of Science