Segmentation of clients to identify increased buying interest of security solutions in the pension area using data analysis

dc.contributor.authorMarino, Lisa
dc.contributor.authorStucki, Nathalie
dc.contributor.mentorUrban, Jörg
dc.contributor.partnerHypothekarbank Lenzburg AG, Lenzburg
dc.date.accessioned2023-12-22T14:51:47Z
dc.date.available2023-12-22T14:51:47Z
dc.date.issued2020
dc.description.abstractThe objective of the paper is to analyze the data of existing customers, who bought security solutions in the pension area, to find similarities and purchasing behaviors. The further goal is to provide a decision tree that will tell the customer consultants which clients to target and which product to offer.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/39644
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleSegmentation of clients to identify increased buying interest of security solutions in the pension area using data analysis
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublicationfeda9442-5744-4760-98bf-8e00152f8bde
relation.isMentorOfPublication.latestForDiscoveryfeda9442-5744-4760-98bf-8e00152f8bde
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