Segmentation of clients to identify increased buying interest of security solutions in the pension area using data analysis
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Abstract
The objective of the paper is to analyze the data of existing customers, who bought security solutions in the pension area, to find similarities and purchasing behaviors. The further goal is to provide a decision tree that will tell the customer consultants which clients to target and which product to offer.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
MARINO, Lisa und Nathalie STUCKI, 2020. Segmentation of clients to identify increased buying interest of security solutions in the pension area using data analysis. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39644